Let's see how long she is going to have that PC before it breaks down. I guess less than 1 year.
It's USER Error. Anyone can screw up a mac in less than a year do, downloading anything and everything, taking care of it, etc.
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New Microsoft Ad Campaign Targets Mac Prices
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It's USER Error. Anyone can screw up a mac in less than a year do, downloading anything and everything, taking care of it, etc.
I have to say it but I think it is a pretty good ad. The economy, savings, value are all front page stuff right now and it goes right to it. I have 3 Macs and will probably be buying a new 24" iMac this weekend because I do know you get what you pay for. But....the average person....and she obviously was an average user.....the ad makes a really compelling case.
If I really thought it would make a difference with Apple I would wait a month or so to buy my new iMac but my old 17" G5 is starting to show its age (but then again, I still should be able to get about $500 for it I bet).
If I really thought it would make a difference with Apple I would wait a month or so to buy my new iMac but my old 17" G5 is starting to show its age (but then again, I still should be able to get about $500 for it I bet).
Those of us who used BOTH PC's and Mac's extensively know that you can get the SAME or BETTER quality hardware in a PC versus a Mac at about 70% of the price. Plus a world of more hardware options and flexibility. In terms of hardware alone, a well built PC will always come in for less money for the same quality components. Always. It's called competition. You can even have one custom made to specs chosing everything from your specific motherboard to RAM type etc. You can't do that with a Mac even at the inflated price. If you think differently, then you're just being a Mac fanboy.
Now, in terms of the SOFTWARE O/S, it's debatable which is better. But that's a DIFFERENT issue.
Tony
A Dell Laptop at $700:
http://www.bestbuy.com/site/olspage.jsp?skuId=9166564&type=product&id=1218041148773
The $1000 Macbook:
http://store.apple.com/us/configure/MB881LL/A?mco=MzE2NjMyOA
Processor: Both are Intel Core 2 Duo running at 2 GHz.
Screen Size: Dell 15.4"; Mac 13"
RAM: Dell 4GB DDR2; Mac 2GB DDR2
Hard Drive: Dell 320 GB at 5400 RPM; Mac 120 GB at 5400 RPM
'Nuf said.
You do know that the 17" MBP weights about the same as most 15" PC laptop??? Not massive. I use my 17" MBP every day.
Photographers, DJ, etc. Anyone who need the screen real estate.
You need to find a dictionary and look up the definition of the word "overpriced", I think.
A Dell Laptop at $700:
http://www.bestbuy.com/site/olspage.jsp?skuId=9166564&type=product&id=1218041148773
The $1000 Macbook:
http://store.apple.com/us/configure/MB881LL/A?mco=MzE2NjMyOA
Processor: Both are Intel Core 2 Duo running at 2 GHz.
Screen Size: Dell 15.4"; Mac 13"
RAM: Dell 4GB DDR2; Mac 2GB DDR2
Hard Drive: Dell 320 GB at 5400 RPM; Mac 120 GB at 5400 RPM
'Nuf said.
Dell: Windows.
Mac: OS X.
"NUF" said.
A Dell Laptop at $700:
http://www.bestbuy.com/site/olspage.jsp?skuId=9166564&type=product&id=1218041148773
The $1000 Macbook:
http://store.apple.com/us/configure/MB881LL/A?mco=MzE2NjMyOA
Processor: Both are Intel Core 2 Duo running at 2 GHz.
Screen Size: Dell 15.4"; Mac 13"
RAM: Dell 4GB DDR2; Mac 2GB DDR2
Hard Drive: Dell 320 GB at 5400 RPM; Mac 120 GB at 5400 RPM
'Nuf said.
exactly. you can talk about the OS all you want, but the actual HARDWARE SPECS are undisputible
Given the state of the economy, it's a better angle to be playing up than trying to sell people an overpriced Windows 7 upgrade or several-hundred-dollar Office suite. Also not as bizarre as those aborted Seinfield ads.
That said, it smells an awful lot like desperation. Also, explicitly saying that your products (or those running your OS, technically) aren't as cool as the competition seems like a really, really stupid thing to be touting.
Yes, it's obviously trying to paint the Mac as elitist or somesuch, but I don't think that's not the way to go about it.
There's also the "preaching to the choir" issue--the people with a $1000 budget for a 17" laptop weren't going to be buying from Apple anyway, so I'm not sure what they're actually getting with this ad.
That said, it smells an awful lot like desperation. Also, explicitly saying that your products (or those running your OS, technically) aren't as cool as the competition seems like a really, really stupid thing to be touting.
Yes, it's obviously trying to paint the Mac as elitist or somesuch, but I don't think that's not the way to go about it.
There's also the "preaching to the choir" issue--the people with a $1000 budget for a 17" laptop weren't going to be buying from Apple anyway, so I'm not sure what they're actually getting with this ad.
A Dell Laptop at $700:
http://www.bestbuy.com/site/olspage.jsp?skuId=9166564&type=product&id=1218041148773
The $1000 Macbook:
http://store.apple.com/us/configure/MB881LL/A?mco=MzE2NjMyOA
Processor: Both are Intel Core 2 Duo running at 2 GHz.
Screen Size: Dell 15.4"; Mac 13"
RAM: Dell 4GB DDR2; Mac 2GB DDR2
Hard Drive: Dell 320 GB at 5400 RPM; Mac 120 GB at 5400 RPM
'Nuf said.
The display will show the exam same as they are the same resolution.
I would rather have 1280x800 in 13" and 5lbs than 15.4" and 6.4 lbs.
Perhaps Mac could simply show a breakdown:
$1000 for a mac
or
$500 for a PC
+$500 in IT service costs the third month
+ $500 in IT service costs the sixth month
+ $500 in IT service costs the eight month
+...
But hey, you can say you got a computer, so I guess that's something.
$1000 for a mac
or
$500 for a PC
+$500 in IT service costs the third month
+ $500 in IT service costs the sixth month
+ $500 in IT service costs the eight month
+...
But hey, you can say you got a computer, so I guess that's something.
I'm sure of this, which is why i think this is MS first effective ad in quite a while.
Since never.
I was actually quite appalled when I got my Macbook at the number of Mac 3rd party apps that have the gall to charge you for them, when equivalent PC apps have been free for years.
Even the open source community dont really seem to care about an OSX port, but check over on MacUpdate, and pretty much every single app costs money, even for the most basic software like an audio/video transcoder.
I'd take the 600 diapers over a crappy "PC". The diapers actually work. And they're more sanitary. And I have small kids.
Yet it will be obsolete buy Apple's standards within 6 months after you purchase it.
Yet it will be obsolete buy Apple's standards within 6 months after you purchase it.
And this is different from the PC world... how? It's faster there.
Diapers?
Am I seeing this right? They are telling you to buy diapers with the HP laptop? Why is that? Because the HP laptop will crap out all time?
Also, MS should be careful with this kind of ad, because they are basically positioning a typical PC you can buy at Best Crap as the bottom of the barrel. If people follow this logic (get the cheapest machine you can find) they will reach the conclusion that they should ditch windows and get a $300 netbook with a Linux flavor of some sort...
I like the comment she makes at one point: "I am not cool enough to buy a Mac". Ouch!
Am I seeing this right? They are telling you to buy diapers with the HP laptop? Why is that? Because the HP laptop will crap out all time?
Also, MS should be careful with this kind of ad, because they are basically positioning a typical PC you can buy at Best Crap as the bottom of the barrel. If people follow this logic (get the cheapest machine you can find) they will reach the conclusion that they should ditch windows and get a $300 netbook with a Linux flavor of some sort...
I like the comment she makes at one point: "I am not cool enough to buy a Mac". Ouch!
Since when is that Apple's fault? Macs come with lots of free software installed on them that you have to pay for on PCs.
Yeah, this ad didn't work out. Okay, here's my take. Microsoft is advertising "price" rather than overall experience. It's cheezy and says nothing about the customer more than, "Hey I'm a cheapskate ". What's not being "cool enough" have to do with not finding a Mac in her price range? Stupid. I actually like the MS ad with the little 4 year old asian girl that edits pics on her PC and emails them to her parents. It's not only cute but it sells the experience, although not a true reality when it comes to using a PC and Windows.
This is exactly what Apple does in their ads is sell the experience and that's exactly what you get when you buy a Mac or any Apple product is a good experience.
"Good selling" is when you sell the experience and not the price. If you sell on price alone your customer will most likely return the product. "Oh, you didn't tell me it would overheat!", "You didn't tell me the keyboard flexes more than others!" "You didn't tell me my son couldn't play Crisis on this $699 17"!", "You didn't tell me the screen washes out while watching DVD movies". "You didn't tell me that the fans would be noisy while I'm in class".
It doesn't make any difference if the economy is in a recession, people are still buying expensive goods, cars, going to the movies, going on trips so not everybody is a "cheapskate ".
One last thing, this ad represents a falsehood. Microsoft seems to have a deal with HP as they advertise only this company's PC's. What if someone prefers a Sony or Alienware PC, they won't get out the door with a 17" for $699.
This is exactly what Apple does in their ads is sell the experience and that's exactly what you get when you buy a Mac or any Apple product is a good experience.
"Good selling" is when you sell the experience and not the price. If you sell on price alone your customer will most likely return the product. "Oh, you didn't tell me it would overheat!", "You didn't tell me the keyboard flexes more than others!" "You didn't tell me my son couldn't play Crisis on this $699 17"!", "You didn't tell me the screen washes out while watching DVD movies". "You didn't tell me that the fans would be noisy while I'm in class".
It doesn't make any difference if the economy is in a recession, people are still buying expensive goods, cars, going to the movies, going on trips so not everybody is a "cheapskate ".
One last thing, this ad represents a falsehood. Microsoft seems to have a deal with HP as they advertise only this company's PC's. What if someone prefers a Sony or Alienware PC, they won't get out the door with a 17" for $699.
Definitely a good move for Microsoft to target Apple's foolish pricing. Hopefully Apple will review things as a result of this.
I bought the Mac Pro in Feb 2008 (2.8GHz 8-core) and the current models are TERRIBLE value for money in comparison, and yet the economic climate should warrant the opposite to be true.
I bought the Mac Pro in Feb 2008 (2.8GHz 8-core) and the current models are TERRIBLE value for money in comparison, and yet the economic climate should warrant the opposite to be true.
In other words, professionals who need a big-screen laptop for work.
If the laptop's vital for your work, you're not going to care too much about the price. You're going to get a fast, reliable model. Preferably with an on-site service contract.
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