The only people who buy iPads now are first timers (very few) and people who have their iPad break (very few). Otherwise, Apple provides zero reason to upgrade.
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Really?
I've went from iPad 3 to iPad 4 to iPad Air and will, for the first time in 3 years, not be upgrading the following year. That's not to say there aren't others like me who'll continue the annual upgrade of their devices.