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Williams is said to be seen as much like Cook in terms of "pragmatic" leadership style, as an "an operations-focused executive like Cook rather than a product visionary like Jobs or former design chief Jony Ive."
This is obvious. You don’t get product visionaries leading companies this way. They start their own companies, or get recruited my small companies that want to make that product. At this stage in Apple’s evolution, Ops runs the show, and clever product people are in R&D.
 
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- The iPhone 4 was a big risk with a big reward, especially in the context of available tech and resources in 2010. The world had never seen anything like it.
- The first version of the retina was game changing. Liquid Retina or rainbow piss or whatever the marketing team wants to call it 8 years later, is not.
- The iPhone 5s was the iPhone 5 with some very cool components and materials. It also comes in gold. That's it.

All of the above are not subject to opinion, yours or mine. They're facts, like it or not.
No, and this is the issue. Some opinion labeled as facts.

"The iPhone 4 was a big risk with a big reward, especially in the context of available tech and resources in 2010. The world had never seen anything like it."
- Yes, apple produced a great iteration of the iphone as I already said. " milestone of smartphone innovation and engineering" hardly.

"The iPhone 5s was the iPhone 5 with some very cool components and materials. It also comes in gold. That's it."
- Yes, apple produced a great iteration of the iphone as I already said. Very big risk and reward came from the 5s. Innovation at it's finest.

Those are facts.
 
Apple is a $2T company. Pragmatic and predictable are going to be the marching orders from investors until Apple is irrelevant and disrupted by another company in the future.
 
I wish we could see “fun” products again, like the iPod Nano or Shuffle, for example. Not everything has to be part of some grand ecosystem. If you gave me a Bluetooth iPod nano with wireless charging and 64gb of space or more, I’d buy one instantly.
With a click wheel!!

The problem is that it competes with the Apple Watch. Apple is really positioning Apple Watch to replace iPhones at some point. It already has more features than an iPhone 5 other than cameras. When it has 48+ hour battery life and FaceTime it will officially be the SciFi Future!
 
Pedantic is associated with being over-the-top but certainly not as an insult. Someone e.g. examining UI under a loupe like Steve Jobs and Scott Forstall did, is most certainly pedantic. And given the quality of the output, good for them and us, I say. Here's also a screenshot for you.

View attachment 951994

No... I can't think of anyone who would like or want to be characterized as being "pedantic."
 
Forgot to mention something really important, when I commented earlier.

There is a reason Tim Cook's AAPL has never once acquired a Top Company in Tech.

Cook doesn't want the competition !

It prevents the AAPL Board from saying, "Tim, you're time is up, we're replacing you with such & such, from the company you acquired a year ago."

To me, this has been extremely obvious, & certainly the past few years.

If the AAPL stock settles where I think it might, there will be pressure on the Board to replace Cook with someone with "proven" Insight in Tech & Business !!
 
No, and this is the issue. Some opinion labeled as facts.

"The iPhone 4 was a big risk with a big reward, especially in the context of available tech and resources in 2010. The world had never seen anything like it."
- Yes, apple produced a great iteration of the iphone as I already said. " milestone of smartphone innovation and engineering" hardly.

A phone encased in two slabs of glass with micron precision was previously unseen. A screen of that caliber was previously unseen. Even getting the white color right was previously unseen. It was a milestone, whether you admit it to yourself or not, and the subsequent 5(s) design was capitalising on these achievements in a very nice organic way. Even then, however, the tech media coverage was calling the 5s "safe" and perhaps a little boring. And that is a fact.
 
Play-it-safe boomers? And replace them with what, no-nothing, head-up-the-arse millennials?

While there are are more of these types of millennials than not, that does not rule out that there are some great millennials that could deliver great products. It is not fair to compare a person with a generation, even if the characterization of that generation is dead on.
 
So when Jonny kept asking for laptops to be thinner, to the point where they had to innovate a failed keyboard, affecting apples reputation for quality for years, I often wonder who in Apple leadership accepted accountability for that, and what lessons were learnt. Hopefully they learnt their lesson to listen to engineers more but I doubt it. As an engineer myself I don’t know if I could work for a company if I knew that management primarily consisted of designers (especially ones with massive egos), logistics, sales, operations and marketing type people.
Apple needs a product person for sure, one with an eye and ear for details who is able to understand technical details as well as see the big picture of societal change. Not a yes man operations:accounts manager groomed in corporate politics. A tough ask I know but this is also why NVIDIA and AMD are both successful
right now.
Apple has lost all its Mojo under Tim Cook. None of my friends get excited about Apple any more. They are the new Microsoft. They can’t keep feeding the cash cow forever without some kind of correction.
 
Oh god .. another decade focused on services & operations rather than innovating products
The problem is most creatives can't make decisions to make a company money which is why they're focused on operationally excellent leaders to be CEO. You have to be the top in the world to continue to drive Apple in the stock market. It's always about the $ when enough people are invested. Jobs got away with it because he was a brilliant visionary and surrounded himself with people that filled his opportunities.

I would love to see Apple put out more whimsy into products again but Cook has done better than most expected honestly. The Apple Watch is incredible and still industry leading years after it's initial release (it hasn't changed much). The AppleTV, while expensive, is still the best TV box out. The iPad is the best tablet still and has added a lot of great features that weren't available when Jobs was around. They're finally coming back with the Mac and creating an exciting future with the transition to ARM. Big Sur and iOS14 are carrying apple OSs into the future. For an Ops focused leader he really did well to lead creative endeavors at Apple.
 
People said that about Steve Jobs.
He probably was when he was alive. Cook took it to another level.
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A $2T company and I still cant get an Apple Watch that last a week or that has sleep tracking. Fitbit can do it, why not Apple?
Because you’re not comparing apples to apples. You want one feature and you’re willing to exclude the others that are far superior.

Daily charging is not unacceptable.
 
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A phone encased in two slabs of glass with micron precision was previously unseen. A screen of that caliber was previously unseen. Even getting the white color right was previously unseen. It was a milestone, whether you admit it to yourself or not, and the subsequent 5(s) design was capitalising on these achievements in a very nice organic way. Even then, however, the tech media coverage was calling the 5s "safe" and perhaps a little boring. And that is a fact.
Even if the media said that, one opinion used to reinforce another opinion. But the media also said the 5s was a game changer. Oh...who to believe. /s

"It was a milestone, whether you admit it to yourself or not," - same applies to your thoughts.

"and the subsequent 5(s) design was capitalising on these achievements in a very nice organic way" - there is always something from the past used in the present. The 4s is proof positive of that. And that's a fact also.

The bottom line is I'm sure Apple will be as successful under a new CEO as it was under Jobs, then Cook. While we have our personal favorites, only time will tell.
 
Apple is a $2T company. Pragmatic and predictable are going to be the marching orders from investors until Apple is irrelevant and disrupted by another company in the future.

I am quite sure Apple executives, product managers, R&D and ops people are NOT making decisions based upon what investors want them to do. Do you really think Warren Buffett is telling Tim Cook he’d like to see Apple stop spending money on new tech and simply skate along, or he’ll take his money and go elsewhere?

I’m not sure why so many people think that is how companies work.

Apple works on things that most investors have zero clue about, because that is the way it has to be. People invest in Apple because they (Apple) are making good decisions about product, pricing, distribution, tech development, etc. Not because each investor can sway the company to do as they want. When that happens at companies, it’s generally at the point where the company is failing, which is clearly not where Apple is at.
 
So, just speculation.

Tim Cook will be impossible to replace. Best CEO in the world.

I totally agree with you. (I hope you weren't being sarcastic or I'll look pretty stupid)! Filling Steve Jobs place--you're never going to find someone like that, who had such a fierce vision and could meld the minds of both creative and technical people. Steve Jobs chose Tim Cook for a reason, and I think he has done an amazing job keep things moving in the right direction. I want more innovation, too, and I hope that can be emphasized more! But, imagine the many ways that Tim Cook could have made huge mistakes and he hasn't. There are huge challenges in the future with the need to find new product categories and prioritize personal security.

That being said, I hope Tim Cook doesn't retire anytime soon.
 
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