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New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page

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MacRumors

macrumors bot
Original poster
Apr 12, 2001
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Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.

cook_ahrednts_cue.jpg
Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
Angela is responsible for the operation and expansion of Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar, personal setup and one-to-one personal training to help customers get the most out of their Apple products.
Click to expand...
Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.

Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.

With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.

Article Link: New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page
 
Article Link
https://www.macrumors.com/2014/05/02/ahrendts-leadership-page/
Tankmaze

Tankmaze

macrumors 68000
Mar 7, 2012
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Congrats, hopefully you can bring change and better than your predecessor.
 
I

imageWIS

macrumors 65816
Mar 17, 2009
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WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:

Also, it's nice to see a diverse team of minorities at Apple... :rolleyes:
 
Veinticinco

Veinticinco

macrumors 65816
Feb 25, 2009
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Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison :D

She'll certainly be a breath of fresh air at Apple so good luck to her. Hard to believe her predecessor was that god-awful Browett.
 
maxwelltech

maxwelltech

macrumors 6502
Dec 29, 2011
423
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Irvine, CA, USA
Hopefully she will be continuing to maintain Apple's status as a high-end brand, like Burberry. Looking forward to new changes in the Apple Store :D
 
goobot

goobot

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Jun 26, 2009
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imageWIS said:
WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:

Also, it's nice to see a diverse team of minorities at Apple... :rolleyes:
Click to expand...

It's quite obvious apple isn't run by any prejucistce, so they hire people who are right for the job, hiring a minority just cause they are a minority is still racism in its self.
 
Technarchy

Technarchy

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May 21, 2012
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Veinticinco said:
Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison :D
Click to expand...

All the other leadership might want to take better pics.

At an instant glance it's obvious who has the fashion background. She is always dressed well and stylish.
 
Last edited:
BlueParadox

BlueParadox

macrumors 6502
Sep 3, 2010
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Whenever I see a picture of Angela Ahrendts, I can't help but see a cross between Mary McDonnell and Jennifer Aniston. That's my superficial 5 cents' worth...
 
MH01

MH01

Suspended
Feb 11, 2008
12,107
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Someone in MR staff has the hots for Angela big time, never seen so many articles about a person joining apple before. We get it..... Angela is moving to Apple, but do we really need weekly updates ?? Hardly a rumour now ;)
 
Robert.Walter

Robert.Walter

macrumors 68040
Jul 10, 2012
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Apple needs to update the pics of its executive team, what they have there is beginning to look a little (actually a lot) dated.
 
Icaras

Icaras

macrumors 603
Mar 18, 2008
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Great photo and definitely a welcome change to see a woman with the Apple elites. Would love to see her in a keynote talking about the status of Apple retail as well.

Wish her all the best! :D
 
Z

Zxxv

macrumors 68040
Nov 13, 2011
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What exactly is wrong with the shopping experience? I hope she doesn't make it all girly. Steve Jobs was definitely on the manly side of taste.
 
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