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To think that Apple spent all those billions on a concept car that never got built, when they could've been developing their own AI. It shows how badly out of touch Apple have become when they can't even pick an AI partner with confidence. Steve would be rolling in his grave. They have really dropped the ball big time on this. What a crying shame.
Shortly after the original Siri app was placed in the App Store on Feb 4 2010, I saw its potential and sent an email to Jobs suggesting that Apple should use Siri as a starting point to work heavily in AI to boost Siri's capabilities. I didn't hear back, but shortly after, Apple bought Siri and removed it from the App Store.

I don't know if Jobs considered my suggestion, or if he even saw it, but if he did, once he died in Oct 2011, maybe that idea was shelved.
 
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I admire your highly researched and substantive approach!
It’s literally using electricity in the power grid which could go to actual humans instead of raising prices. Or the fact Samsung and others are making memory for AI uses instead of consumer market making it expensive for us to buy ram. AI is literally useless that we don’t need to run our lives. Humans have survived centuries without it.
 
Reminds me of when Apple used YouTube, during inception of the iPad.

Then, when they (Apple) no longer needed them, they kicked them to the curb.

Apple is ruthless.
How old are you?? I bet you weren’t around back then.

That’s not the history.

Apple didn’t “kick YouTube to the curb.” The original iPhone/iPad shipped with YouTube before the App Store existed, using a Google-licensed API.

In 2012, Google let that license expire so it could control ads, data, and updates via its own App Store app. Once the App Store matured, Apple stopped pre-installing third-party apps altogether.

Googles CEO was on Apple board at the time. They started to become rivals. Android started to look so much like iOS. Their CEO was on Apples board.

Google took YouTube back. Apple didn’t dump it.
 
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While I do use Claude for work tasks, I don’t expect to use Siri for any of that. If the new Siri AI is like Gemini, that is appropriate for a consumer facing assistant. I wouldn’t expect to vibe-code with Siri!
I could see it. I don’t code with Xcode but wondering if they would tightly integrate it there.
 
Lucky for us Apple will not let Google have and user data. It stays on Apple’s servers. Google gets none of it.
I am interested in knowing the specifics; it is possible that the information you need to share to get a project done will be anonymized (as in sent in with a bunch of other user requests), but I doubt there is a way this product would work if Google gets none of the data.
 
I've been following the evolution of language models closely ("This Day in AI" is a fantastic podcast, as is the Nvidia podcast!)

As a hobby software engineer, I've also been tinkering with smaller open-source models on my M1 8GB MacBook Air.

There's been a notable shift towards implementations utilizing a mixture of smaller models to get work done, so it's surprising that Apple feels they need to choose just one model for the entirety of Siri, but I suppose the answer is — fine tuning and consistency. It would be disastrous if the output of Siri gave 10 different results for 10 different people, especially when having direct access to one's device.

This Gemini solution is ultimately temporary, and it's a shame people are leaving the company. They are clearly wanting a short-term reward rather than playing the long game that Apple is famous for, and good at.

A year from now, Siri will be just as good as the best AI tech out today, and two years from now, Siri will be ahead. That's my prediction.

I hope that Apple is giving serious consideration to physical AI — Robots. That's ultimately where the big future opportunity is.
 
I am interested in knowing the specifics; it is possible that the information you need to share to get a project done will be anonymized (as in sent in with a bunch of other user requests), but I doubt there is a way this product would work if Google gets none of the data.

A separate copy of Gemini will be installed on Apple's servers. Requests will not be handled by Google's servers.

This is standard practice in software development called "forking".
 
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A year from now, Siri will be just as good as the best AI tech out today, and two years from now, Siri will be ahead.
I hope you're right, but I was using the original pre-Apple Siri in ways that existing Siri still can't approach, so I don't share your enthusiasm.
It's 2026 and LLMs went mainstream in 2022/2023... Apple has a long way to go just to catch up, much less get Siri ahead.
 
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A separate copy of Gemini will be installed on Apple's servers. Requests will not be handled by Google's servers.

This is standard practice in software development called "forking".
Where do you see this spelled out? Or are you just assuming based on experience with software dev? Integrating a much less complex system than this would be difficult in a double-blind way, as I can't imagine Gemini is set up to be installed and managed locally. I'm not suggesting it wouldn't be possible, but if Apple wants to stay up with advancements in Gemini tech over time I seriously doubt they'll have their own parallel version of Gemini that doesn't interact and share data with Google in some meaningful ways.
 
APPLE claims Siri will be secure even though Gemini is part of Google Everybody knows Google is anything but secure or private
Time will tell
That’s not how it works.

With Apple’s Private Cloud Compute, your data stays private. Most things run on your phone, and if the cloud is needed, it runs on Apple’s servers, not Google’s. The data isn’t stored or used to build profiles.





Even if Apple uses outside AI, it’s just answering a request — not collecting your information.
APPLE claims Siri will be secure even though Gemini is part of Google Everybody knows Google is anything but secure or private
Time will tell
This is how it will work.


With Apple’s Private Cloud Compute, your data stays private. Most things run on your phone, and if the cloud is needed, it runs on Apple’s servers, not Google’s. The data isn’t stored or used to build profiles.
Even if Apple uses outside AI, it’s just answering a request, not collecting your information.
 
To think that Apple spent all those billions on a concept car that never got built, when they could've been developing their own AI. It shows how badly out of touch Apple have become when they can't even pick an AI partner with confidence. Steve would be rolling in his grave. They have really dropped the ball big time on this. What a crying shame.
Apple has been investing in AI for years. The Neural Engine has been in iPhones since 2017. The car project was research that got canceled before it became a real product, which is what good companies do.
Apple is not confused about AI partners. They are running AI on your device and keeping your data private, not rushing something out for headlines. Gemini is used to answer. It’s the big dictionary.
 
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D4A963C5-6441-4D28-B919-527DB6B1C13C.png
 
The Neural Engine has been in iPhones since 2017.
The Neural Engine Apple shipped in 2017 wasn't built for this... it's Machine Learning focused... think recognizing a face, filtering background from audio, autocorrect prediction. Fast, efficient, narrow. Almost all of Apple's Neural Engines to date have focused on performing discriminative ML, aka pattern matching against known data. The hardware itself was designed for these narrow purposes.
Gemini is used to answer. It’s the big dictionary.
Modern LLMs are generative rather than discriminative. They don't match patterns; they build context through logic and connections in their training. Generative work demands massive memory bandwidth and hardware-level support for the code/math that lets a model hold an entire conversation in its head while deciding what comes next.

To be clear: The A-series Neural Engine, particularly those from years ago, didn't have the plumbing for anything of this type. It's the difference between a calculator that knows 2+2 and a system that has to read the whole problem to understand what you're asking (context). I think calling Gemini "the big dictionary" misses the point of why Apple would rely on a competitor for something like this (obviously,  Would Rather Not).

A dictionary stores answers. An LLM constructs them. Apple is having to rely on a competitive partner because for many years, 's silicon was solving a different problem. They're catching up now, but the hardware gap was real and it can't be fixed in the field with an update.
 
I would prefer Claude over a data-stealing company.
technically they've all stolen data to get where they are as LLMs, but I get your meaning.

I'd prefer Claude over Gemini too but Gemini is likely more suited for general consumer usage. My action button will be for Claudie whatever Apple does. Siri, RIP.
 
I wish anthropic Claude would add an email + password login option for those of us with multiple devices / sessions , where iCloud keychain would allow seamless logging in from whatever session / mode we are using.
 
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It’s just the Gemini LLM, not Gemini chat. It will be running on Apple infrastructure even it is hosted in Google or other clouds.

Copilot does this already.
I get all of that. I'm just saying it won't be anything different from what's already available. It's just Apple playing catch-up. I don't find anything exciting about that.
 
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Yea, would rather have Claude behind the scenes that google. Just going to leave that stuff turned off. Or disable Siri altogether.
If Anthropic wants to charge 3x the price, Claude needs to be 3x as good as Gemini. Right now, I can’t reasonably say that’s the case.
 
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To think that Apple spent all those billions on a concept car that never got built, when they could've been developing their own AI. It shows how badly out of touch Apple have become when they can't even pick an AI partner with confidence. Steve would be rolling in his grave. They have really dropped the ball big time on this. What a crying shame.

Um, that car project was started under Steve Jobs. He and Tony Fadell worked on it initially.
 
Apple has been investing in AI for years. The Neural Engine has been in iPhones since 2017. The car project was research that got canceled before it became a real product, which is what good companies do.
Apple is not confused about AI partners. They are running AI on your device and keeping your data private, not rushing something out for headlines. Gemini is used to answer. It’s the big dictionary.
It's interesting, though, that Apple was willing to torch untold billions on the car project but won't use their cash pile to buy Anthropic and take control of their AI destiny. Maybe AI is just a commodity and it makes more sense to rent than own, but this seems rather short-sighted to me. Eventually AI will be baked into every aspect of the OS. How can Apple really innovate in the AI space if they rent their AI tech from someone else?
 
To think that Apple spent all those billions on a concept car that never got built, when they could've been developing their own AI. It shows how badly out of touch Apple have become when they can't even pick an AI partner with confidence. Steve would be rolling in his grave. They have really dropped the ball big time on this. What a crying shame.
It's easy to criticize after the fact. Before ChatGPT arrived in 2022, no company gave serious consideration to AI. Now suddenly they're all scrambling for a part of the cake.
Throughout its lifetime, with or without Steve, Apple has invested money and time exploring new ideas and concepts. It's a bit like investing in stocks: some of them will be profitable, others won't… you try your best but don't have a crystal ball. The important is winning more than you lose, and in that regard, Apple has done pretty well to say the least.
 
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Yeah I think Gurman is huffing paint on this one. I don't think anyone ever questioned whether Google was the only logical solution.
 
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