New Sixth-Generation iPad Priced Lower Than Previous Model in Several Countries

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 27, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    #1
    [​IMG]


    The price of the new sixth-generation iPad didn't change in the United States compared to the previous fifth-generation model, but prices for the new tablet have been lowered in several other countries around the world.

    Prior to the launch of the new iPad, rumors had suggested it could be priced as low as $259 in the United States, which did not happen, but the price has indeed dropped slightly in multiple countries.

    [​IMG]

    In the UK, for example, the entry-level fifth-generation iPad was priced at £339, with the new sixth-generation model available for £319.

    In Canada, the fifth-generation 32GB iPad cost $449, while the equivalent sixth-generation model is now available for $429.

    In Germany, France, and other European countries, the new iPad is priced starting at EUR349 to EUR369, down from EUR399 to EUR419. Prices appear to be lower in most, if not all European countries.

    Prices have not changed in all countries where the new iPad is available. In New Zealand and Australia, for example, prices remain unchanged, starting at A$469 and NZ$539, respectively. Prices have also not shifted in some Asian countries, including Japan, Singapore, and Korea, but prices are lower in others like China, and Thailand.

    In the United States, the entry-level 32GB sixth-generation iPad is priced at $329, the price as the fifth-generation model. A 128GB version is available for $429, while Wi-Fi + Cellular models can be purchased for an additional $130 over the standard Wi-Fi only price.

    Article Link: New Sixth-Generation iPad Priced Lower Than Previous Model in Several Countries
     
  2. gim macrumors 6502

    gim

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    #2
    Still ~ 10% overpriced in €, given the current exchange rate.
     
  3. Danoc, Mar 27, 2018
    Last edited: Aug 15, 2018
  4. ActionableMango macrumors G3

    ActionableMango

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    #4
    Cost of doing business is higher in Europe.

    You can't have all the extra consumer protections, then also insist it should be the same price.
     
  5. ghost187 macrumors 6502a

    ghost187

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    Mar 18, 2010
    #5
    I know this event isn’t exciting for us Mac rumors regulars but, this new iPad is such a good deal for what it is, it makes me wonder what the profit margins are on it.

    Also, it goes to show you how overpriced iPhones are in comparison.
     
  6. JosephAW macrumors 68020

    JosephAW

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    #6
    Maybe I can get a used 9" for cheap now that new ones have depreciated them.
     
  7. iLilana macrumors 6502a

    iLilana

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  8. gim macrumors 6502

    gim

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    Jul 27, 2014
    #8
    I insist nothing. If I feel that a product is overpriced in my region/currency, I simply don't buy/recommend it. There are other big (American) tech companies that have appropriate prices in Europe, so there goes that argument.

    By the way, the 2 years of mandatory EU warranty have to be provided by the retailer, not the manufacturer.
     
  9. cuwickliffe macrumors member

    cuwickliffe

    Joined:
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    #9
    Also of note is the iPad mini is $70 more expensive than the new iPad, yet it has an A8 (vs A10) and is a smaller device.
     
  10. ActionableMango macrumors G3

    ActionableMango

    Joined:
    Sep 21, 2010
    #10
    (A) We're discussing the retail price, so that's still relevant, and (B) Apple is often the retailer itself.

    But anyway, that's just one example. When I visited Europe, almost everything was more expensive beyond just the exchange rate. Fuel, shipping, retail, food, cars, soda, electronics, electricity, taxes, generous employee benefits, etc etc. All of this raises the cost of doing business too.
     
  11. DeepIn2U macrumors 603

    DeepIn2U

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    #11
    And hisbis but ONE of the so many reasons Apple product line, and more over their software is so confusing and lagging!

    Last year hey release an iPad Pro at 10.5” for no real reason yet to make end users think it’s better. Then they upgrad rthr iPad slightly and Lowe to price. Less than 7mths later the same thing yet again with the 9.7” iPad and this isn’t a plan it’s a KNEE jerk reaction because Google caught Apple ...

    Arrogant,
    Sleeping,
    Too Proud,
    Getting fat!

    Google tooo Apple’s lunch money and kicked the schnot out their noses.

    Did anyone else notice just how quickly these software apps get renewed or introduced and yet barely a bump in he hardware. Hardware engineering team did absolutely NOTHING. Apple simply moved down the parts bin down.

    Marketing forgot to KILL off old product and recycle he parts. Apppe should’ve donated older 9.7” iPads
    --- Post Merged, Mar 27, 2018 ---
    And hisbis but ONE of the so many reasons Apple product line, and more over their software is so confusing and lagging!

    Last year hey release an iPad Pro at 10.5” for no real reason yet to make end users think it’s better. Then they upgrad rthr iPad slightly and Lowe to price. Less than 7mths later the same thing yet again with the 9.7” iPad and this isn’t a plan it’s a KNEE jerk reaction because Google caught Apple ...

    Arrogant,
    Sleeping,
    Too Proud,
    Getting fat!

    Google tooo Apple’s lunch money and kicked the schnot out their noses.

    Did anyone else notice just how quickly these software apps get renewed or introduced and yet barely a bump in he hardware. Hardware engineering team did absolutely NOTHING. Apple simply moved down the parts bin down.

    Marketing forgot to KILL off old product and recycle he parts. Apppe should’ve donated older 9.7” iPads to kindergarten up to grade 4 students across the country. Gained market share and HUGE interest into their services.

    Honestly students getting 200GB free storage is great but not upgrading the rest of us to a measles reasonable amount seems insulting!

    Will I get a 6th generation iPad, maybe for my son. Yet if I can get a 128/256GB iPad Pro 9.7” for less Han full retail of today’s product announcement on eBay I’ll be going there.
     
  12. twistedpixel8 macrumors regular

    twistedpixel8

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    #12
    Also need to offset those higher tax rates they pay over here... oh wait.
     
  13. dampfnudel macrumors 68030

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    Brooklyn, NY
    #13
    The only problem is there’s usually not much to celebrate about.
     
  14. Nalmond92 macrumors regular

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    Apr 26, 2013
    Location:
    UK
    #14
    Pencil is £10 cheaper than it was two days ago. Good to see that with the the pound fluctuating at $1.40 Apple is adjusting the prices. Still not at the pre Brexit level.

    No more Apple products for me until those price changes are consistent around the product line
     
  15. meteoreos macrumors regular

    meteoreos

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    Midlands, UK
    #15
    £303 for the new iPad (with education discount) is very tempting.
     
  16. JediZenMaster Suspended

    JediZenMaster

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  17. Destombes macrumors newbie

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    #17
    Don't forget that we have different habits about sales tax : to be added in US, but included in most European countries.

    In France, the 359 € price tag for the entry model includes a 20% sales tax. Our base price is therefore 299 €, roughly 371 $ as of today. That's 13% over the US price, and we've seen much worse in the past !
     
  18. foobarbaz macrumors 6502a

    Joined:
    Nov 29, 2007
    #18
    Really? You have a cheap model, an expensive model, an extra small model and an extra big model.

    Seems pretty easy to pick the one that’s right for you.
     
  19. WBRacing macrumors 6502a

    WBRacing

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    UK
    #19
    One of the most compelling reasons to buy a new Apple product was the strong residuals. I sold my iPhone 4 for 35% of what it cost me after about 3-4years. I think it was roughly that long. In the tech world, that was amazing.

    We now have people (legit businesses) selling some second hand iPhone 7's at less than half RRP. That is 50% in what, 15months? I don't imagine reports of a "cheaper" iPad being in existence will help with that for those with existing devices who are thinking of selling to upgrade.

    In time as people experience the depreciation hits like this, I wonder what the likes of a £1000 iPhone may give. It will make it all the harder to justify the costs. Be interesting to see what happens with Apples already somewhat amusing trade in prices.
     
  20. majkom macrumors 65816

    Joined:
    May 3, 2011
    #20
    If they at least made it with touch id 2, it would be acceptable low cost ipad, but accountant cook did not let them. So we have a product with stupid slow and inaccurate touch id 1, ie harming user experience just to save few cents per sold product. There are times when apple did not ship junk:(
     
  21. Domen151 macrumors regular

    Joined:
    Mar 10, 2014
    #21
    I’m wondering if this is because they are pricing it lower in EU to appeal to more costumers or because of the better eur/usd exchange rates? Hopefully its the latter, which would mean better EU prices of Apple products in the future...
     
  22. kyjaotkb macrumors 6502a

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    Nov 20, 2009
    Location:
    London, UK
    #22
    Someone needs a nice cup of tea and some compressed air blown at their keyboard.
     
  23. honglong1976 macrumors 65816

    honglong1976

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    Location:
    UK
    #23
    I think it is priced that way to entice customers to purchase an Apple pen as well. Also, I work in education and budgets are tight so £303 is competitive but we will still purchase laptops rather than iPads. No Adobe CS for iPads! (yet!)
     
  24. amaze1499 macrumors regular

    amaze1499

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    #24
    Aftermarket prices must be tumbling down now.
     
  25. rhoydotp macrumors 6502

    rhoydotp

    Joined:
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    #25
    Screen Shot 2018-03-28 at 7.05.10 AM.png Screen Shot 2018-03-28 at 7.01.56 AM.png
    How about a picture to show how the progression of screen size, processing power, storage and other features.
     

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