New Sixth-Generation iPad Priced Lower Than Previous Model in Several Countries

[Zachari]

iPad lineup is too confusing.

iPad Pro 10.5 & 12.9, iPad 9.7, and iPad mini 4

Not really that confusing.

 

[gim]

Don't forget that we have different habits about sales tax : to be added in US, but included in most European countries.

In France, the 359 € price tag for the entry model includes a 20% sales tax. Our base price is therefore 299 €, roughly 371 $ as of today. That's 13% over the US price, and we've seen much worse in the past !

There you go. 13% more expensive BEFORE taxes. That's ridiculous. So in the end it's about 30% more expensive than in U.S. states with no or low sales tax. You find that acceptable?

And yes, maybe you should write Apple about our different "habits" concerning sales tax. I've never heard any European say "oh, this Apple product is only overpriced because we pay so much sales tax!". Guess what, there are countless products that are not 20% more expensive than in the U.S. because of our taxes.

The iPhone (which is even more overpriced in €) has 28% market share in Europe, 50% in the States. This discrepancy is mainly caused by their prices, and I'm glad that there are millions of people out there who do not buy the overpriced garbage of this disgraceful, tax avoiding "company".

 

[Remy149]

Maybe I can get a used 9" for cheap now that new ones have depreciated them.

You could already get them at a good price since it’s the model most retailers put on sale. I bought 2 32gb models for $250 at Target this last holiday season

 

[amaze1499]

The only problem is there’s usually not much to celebrate about.

This is paying forward strategy. Pushing into education market with low prices, increasing marketshare and betting on customers to stick with the brand longterm.

 

[toughboy]

Cost of doing business is higher in Europe.

You can't have all the extra consumer protections, then also insist it should be the same price.

What consumer protection are we talking about? Europe has 3 years, extended warranty??? Because the difference is almost more than an AppleCare..

 

[bodonnell202]

it went up in canada

No it didn’t. 5th gen started at $449, 6th gen starts at $429. They also reduced the price of the mini 4 by $30 in Canada. Probably mostly due to our dollar being a little stronger than this time last year.

 

[jimthing]

There you go. 13% more expensive BEFORE taxes. That's ridiculous. So in the end it's about 30% more expensive than in U.S. states with no or low sales tax. You find that acceptable?

And yes, maybe you should write Apple about our different "habits" concerning sales tax. I've never heard any European say "oh, this Apple product is only overpriced because we pay so much sales tax!". Guess what, there are countless products that are not 20% more expensive than in the U.S. because of our taxes.

The iPhone (which is even more overpriced in €) has 28% market share in Europe, 50% in the States. This discrepancy is mainly caused by their prices, and I'm glad that there are millions of people out there who do not buy the overpriced garbage of this disgraceful, tax avoiding "company".

Here we go again. As a (former) freight forwarder (look it up!), there are various things that need to be applied to pricing.

For most Apple products, there is the VAT (at the country rate), then there are tariffs (e.g. import duties), the latter of which is ~10%. Hence, in simple terms, the price is not just the VAT, but actually VAT+tariffs; thus for UK it's ~30% (20% VAT + 10% tariffs).

Learn the facts before espousing uneducated half truths.

 

[Keane16]

Still ~ 10% overpriced in €, given the current exchange rate.

Ah, if only it was as simple as running the currency converter and slapping a price tag on the product. Kindergarten economics at its best.

Exchange Rate plays a part, but it's not a 1:1 relationship. As always Supply/Demand rules. Followed by other variances like local taxes, different voltages/sockets etc.

Samsung prices high locally:

https://www.sammobile.com/2017/09/20/galaxy-s8-price-south-korea-almost-double-us/

Which doesn't appear to be affecting them:

http://gs.statcounter.com/vendor-market-share/mobile/south-korea

If the market is willing to pay why leave money on the table.

 

[iPhysicist]

Yeah! New Macs will be released at a lower cost. This will save us approx 200€ (15"MBP).

 

[Sadman88]

This must be Apple's response to the new Acer Chrome tablet. The Acer is getting a lot of attention from the education customers.

 

[DeepIn2U]

Someone needs a nice cup of tea and some compressed air blown at their keyboard.

Lmao .... definitely!!

 

[expiredyogurt]

talked about all the countries in the world but didnt touch on the one country that is so close to US that it has the name america in them as well. why no love for canada? the price is ridiculous but good. thing there is partner discount hehehe

 

[iLilana]

No it didn’t. 5th gen started at $449, 6th gen starts at $429. They also reduced the price of the mini 4 by $30 in Canada. Probably mostly due to our dollar being a little stronger than this time last year.

be nice if they updated the mini