Honestly, I've seen the commercials, and it doesn't catch my eye. If I was channel surfing and I saw them, I would switch the channel. Another thing is that when the tv show you're watching take a commercial break, it doesn't still catch your eye.Originally posted by firewire2001
what do you guys think: do you think this type of marketing is working??
I disagree. These commercials speak to people who've been "spected" to death in advertising. MHz this, CD-RW that, RAM updrades and rebates, etc. These 'real people' are actually talking about their experiences with the product and about how Apple has improved their lives. It's the oldest most sincere form of advertising: word of mouth.Originally posted by ShaolinMiddleFinger
Honestly, I've seen the commercials, and it doesn't catch my eye. If I was channel surfing and I saw them, I would switch the channel. Another thing is that when the tv show you're watching take a commercial break, it doesn't still catch your eye.
Of course, it could be short attention span, but I'm not sure. All the commercials I see have to catch my eye first. The newest iMac commercial cought my eye
Wow, thanks! That's very flattering.Originally posted by crassusad44
I really like the Aaron Adams spot. The punch line is soooo über cool...
...and I'm a Windows LAN Administrator...
He is kicking M$ were it hurts...
Ok, so I know this is lame, but it is SO COOL that this is for real. Aaron Adams is actually posting RIGHT HERE. I'll stop giggling like a school girl now.Originally posted by AaronAdams
Wow, thanks! That's very flattering.
be true to your signature. putting on a commercial with an africanamerican because they belong to a racial group lacks any kind of merit. i personally think if they did the whole "equality" thing it would come off as fake and trying too hard. they got run of the mill people. come on. think different.Originally posted by Macmaniac
I'm glad to see a minority in the ads! Now all they need is a African American and we are set. They are two good additions to the Switch campaign. I bet there are two more because the page should look even!
I wonder where the iBook comercial is?
Ummm...software development? Do you mean Windows object developmet?Originally posted by TypeR389
Outside of software development, there is VERY little you cannot do as well if not better on a mac, if you don't mind re-learning a little.
Lawyers are disproportionately Mac based, for some reason. Something like 23% when I read the article last year. May have something to do with smaller practices without IT support.Originally posted by savagegibson
Can't we find a freaking doctor or lawyer or anyone who is expected to use a PC. Who's idea was it to pick a magazine publisher? How far did they have to look to find a mac user in the magazine industry?
I REALLY like the campaign, but I wish the people had more typical "Windows-type" jobs.