Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Anyone who thinks these adds are 'backfiring' has to be a complete muppet. Its all in jest and I think neither the mac comes off as being smug nor the PC as being a complete idiot.
 
Even though I am from Europe, I enjoy the US ads much more than their UK counterparts. In fact the UK ones left me with a 'meh' feeling.

But if it works...

i think you will find it started in UK http://en.wikipedia.org/wiki/Supernanny

I think the UK ads are good, but Mac does seem a bit dull, and i think this is due to peep show.

They should of got someone cool like chris moyles to be mac (yeh he does own one), and someone not so cool to be PC.
 
I think the new ads are very funny, but don't show the Mac in a good light.

I find myself warming more to David Mitchell (PC) than to Robert Webb (Mac). PC might be a looser but he's likable and sort-of-fun. Mac is a bit bland and dull... and Webb's character on Peep Show, brilliant it may be, is enough to put me off anything he endorses!

Bollocks!

This extension of the ad campaign is going to cost Apple "buzz" points! Blimey!

How'd you like my English accent?

You sound like The Simpsons when they try and do an English accent but purposely make it sound Australian to try and piss us off. :p

SL
 
I found the ads to be quite funny, it just feels that Robert Webb was miscast as Mac. David Mitchell is the perfect hapless nerd that is needed to play PC in the apple ads, but mitchell just annoys me a bit.
 
Mac Guy comes off as defensive

In the US series the Mac Guy has a cool confidence but the UK Mac guy is overpowered by the PC actor.

The director needs to get the PC actor to come off more like the US PC actor, ie, knows he is inferior, but is still likeable, and is disappointed each time the facts reveal the PC as less capable.

The UK ads do not make the PC realize its weaknesses.

Bottomline, they don't work.
 
i think you will find it started in UK http://en.wikipedia.org/wiki/Supernanny

I think the UK ads are good, but Mac does seem a bit dull, and i think this is due to peep show.

They should of got someone cool like chris moyles to be mac (yeh he does own one), and someone not so cool to be PC.

Were you joking about Moyles? :confused: He's a stupid fat idiot. Not in any way, shape, or form is he cool!

There aren't that many English people that are cool anyway. To be honest, we are not a cool country. The peep show is good, but if you watch that and then this, you'll not want to buy a mac!

I agree the PC is more likeable. I also think Apple should be careful when they go on about a lack of viruses. There are holes in the software. It's only a matter of time. Then, it will not be fun at all.

I think Blair :eek: and Cameron :cool: should do the ads. I wonder if Bush is a PC user (I already know he doesn't email - I mean can't email) :rolleyes:
 
what?

The UK ads are diabolically bad. So, the PC is made for the office and the Mac was made for home? Great! That means my Mac must be an awesome gaming machine, right? Cos it's made for the home, unlike the PC which is an office machine.

Um, right? It must be right, because Apple's ad says so.

The new ad has the PC saying fun stuff must be punished. Which means the PC must suck at games, which you can play all day on the Mac while editing your photo album.

Um....right? Must be. Apple said. The Mac is made for home.

Don't get me wrong, I'm the biggest Mac evangelist around, but these ads totally misrepresent Macs. What happens when a PC user walks into an Apple store asking for a kick-ass games machine, because the ad on TV said the Mac is made for the home.

And don't get me started on the Mac "was built for photos and music". Just advertise the danged operating system and ***SHOW*** PC users why Macs are better.

Go back and look at the ads again. the PC is saying these things about the Mac, and the message is just the opposite - that Macs really AREN'T just for home and PCs for business.

It's called satire - look it up.

Personally, I think the new ads are hilarious!
 
These new UK ads are awful. Sorry, but it has to be said. :(
Oh, puleeze...

They're fine.

"Magic" is hilarious; what a wonderful spoof on "the wow starts now" campaign.

The "Network" ad is actually better than the US version. (Must be the subtitles).

All the rest are at least clever.

"Awful"? It only has to be said if you have no sense of humor.
The UK ads are diabolically bad.

Diabolical? You find them. . . Satanic?!?
And you say that with a straight face, too?
 
I liked the first ones so i decided to watch all of peep show, which i also really enjoyed. Therefor now that i am a fanboy i enjoyed these ones as well. lol
 
Because an industrial designer knows about effective television advertising?

These ads will have been focussed-grouped to within an inch of their lives, not with groups of Mac users like us, but with potential switchers and ordinary computer users... in other words, they're not aimed at you and me.

I think they're fine. Not amazingly hilarious, but that's not the intention. The intention is to portray and promote the brand. Make people feel positive towards it. How many amazing ads have you seen where you can't remember what the product is for?

These ads work, judging by the conversations I've heard in the office from non-Mac using people.

I was being ironic about Jonny Ive. ;)

In general, I like the getamac ads, both US and UK, but these new UK ones actually made me cringe. Good to hear that some others like them.

"Awful"? It only has to be said if you have no sense of humor.

Oh dear. Things are more serious than I thought then! :D
 
Go back and look at the ads again. the PC is saying these things about the Mac, and the message is just the opposite - that Macs really AREN'T just for home and PCs for business.

It's called satire - look it up.

Personally, I think the new ads are hilarious!
Um, no, the Mac is saying that about himself (made for the home, made for photos and music, etc etc).
 
Well they must work, I'm the only Mac owner my friends know, and they are always coming up to me commenting on how great the ads are.

'S nice to be recognised in a different way. xD
 
They work Relatie just bouch a macbook pro simply on the basis of watching those adds...

The One that dosnt really work is the court one its funny like but dosnt really explain much oh well ..

office one still cracks me up with the your coming for supper
 
I thought the new ones are pretty good.
My favorites of all the UK ads are "Magic" and "Networking"

"Amazing!"
 
I think the "naughty step" is actually referring to Super Nanny on ABC here in the states. She is constantly using the "naughty chair" or the "naughty something" to punish unruly kids. And since she is from the UK.. they might be poking a little fun.

Otherwise I thought they were very funny!

As with a fair few US TV shows, Supernanny was a UK concept, shown here first, then bought up by ABC. The naughty step (and associated parenting techniques) generated some news coverage over here. It would be very odd for Apple to produce an advert solely reliant on the fact that the UK audience was aware of some fairly obscure US TV show.
 
Apple I am sure creates ads that target the market they run in. What's not so funny to "U.S.", could be really funny or impressive in the market they target.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.