Even though I am from Europe, I enjoy the US ads much more than their UK counterparts. In fact the UK ones left me with a 'meh' feeling.
But if it works...
Bollocks!
This extension of the ad campaign is going to cost Apple "buzz" points! Blimey!
How'd you like my English accent?
i think you will find it started in UK http://en.wikipedia.org/wiki/Supernanny
I think the UK ads are good, but Mac does seem a bit dull, and i think this is due to peep show.
They should of got someone cool like chris moyles to be mac (yeh he does own one), and someone not so cool to be PC.
The UK ads are diabolically bad. So, the PC is made for the office and the Mac was made for home? Great! That means my Mac must be an awesome gaming machine, right? Cos it's made for the home, unlike the PC which is an office machine.
Um, right? It must be right, because Apple's ad says so.
The new ad has the PC saying fun stuff must be punished. Which means the PC must suck at games, which you can play all day on the Mac while editing your photo album.
Um....right? Must be. Apple said. The Mac is made for home.
Don't get me wrong, I'm the biggest Mac evangelist around, but these ads totally misrepresent Macs. What happens when a PC user walks into an Apple store asking for a kick-ass games machine, because the ad on TV said the Mac is made for the home.
And don't get me started on the Mac "was built for photos and music". Just advertise the danged operating system and ***SHOW*** PC users why Macs are better.
Personally, I think the new ads are hilarious!
Oh, puleeze...These new UK ads are awful. Sorry, but it has to be said.![]()
The UK ads are diabolically bad.
Hilarious? That's a little far. Humorous, maybe.![]()
Because an industrial designer knows about effective television advertising?
These ads will have been focussed-grouped to within an inch of their lives, not with groups of Mac users like us, but with potential switchers and ordinary computer users... in other words, they're not aimed at you and me.
I think they're fine. Not amazingly hilarious, but that's not the intention. The intention is to portray and promote the brand. Make people feel positive towards it. How many amazing ads have you seen where you can't remember what the product is for?
These ads work, judging by the conversations I've heard in the office from non-Mac using people.
"Awful"? It only has to be said if you have no sense of humor.
Um, no, the Mac is saying that about himself (made for the home, made for photos and music, etc etc).Go back and look at the ads again. the PC is saying these things about the Mac, and the message is just the opposite - that Macs really AREN'T just for home and PCs for business.
It's called satire - look it up.
Personally, I think the new ads are hilarious!
Bollocks!
This extension of the ad campaign is going to cost Apple "buzz" points! Blimey!
How'd you like my English accent?
I think the "naughty step" is actually referring to Super Nanny on ABC here in the states. She is constantly using the "naughty chair" or the "naughty something" to punish unruly kids. And since she is from the UK.. they might be poking a little fun.
Otherwise I thought they were very funny!