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I think the "naughty step" is actually referring to Super Nanny on ABC here in the states. She is constantly using the "naughty chair" or the "naughty something" to punish unruly kids. And since she is from the UK.. they might be poking a little fun.

The naught step has been around for decades!
 
The UK ads are not funny and the UK Mac just doesn't seem as fun as the UK PC. If I saw these ads for the first time and didn't know the difference, I'd side with PC.

They seem to be counter productive. The US ads are in ENGLISH and I can't see why Apple would waste UK ad money on a similar program. They could have bought more print ads or simply air the US versions more often.

The Japanese ads seem to be more "with-it".

Oh and as a side note:
... English accent. England = English. American = American English. You call it British because you think your version is the norm - but it's not!

English doesn't belong to the UK - otherwise it wouldn't borrow words from other places, which is English's strength and weakness. It is very much American now and in then next couple of decades it will belong to India as there will be more English speaking people there. Like it or not we'll all be speaking Spanglish or Hinglish in no time.
 
I thought that these ads were quite funny they were definitely better than the other UK ads.
I think that i prefer these new ads to the US ads.
 
I like the PC guy... he's as good as the American PC guy.

I'm not so sure about the MAC UK guy being a representative of Cool...:cool:

They should have gotten a black guy like Seal or a lenny Kravitz look-alike or something...

Just my ad sense kicking in...

The Japanese ad is almost insulting in the UK version...
 
... You call it British because you think your version is the norm - but it's not! ;)

American accents vary, British accents vary.

I say i have a British accent, and i'm from England.

If you're from, say, Texas you wouldn't say "I have a Texas accent." It's an American accent.

Saying "I have an English accent" seems a bit pompous.

...God what a random post. I must stop drinking so much lager...err, i mean blood and kidney juice...

MA.
 
are these ads on TV? ive seen the occasional poster in a busstop and things, but havent seen these ads on TV? or do i just not watch enough TV??
 
English doesn't belong to the UK - otherwise it wouldn't borrow words from other places, which is English's strength and weakness. It is very much American now and in then next couple of decades it will belong to India as there will be more English speaking people there. Like it or not we'll all be speaking Spanglish or Hinglish in no time.

Interesting! Please elaborate!

PS: This may help. Remember to dig up, not down.

SL
 
I'm from the UK and prefer the US ads. I can "warm" to them more. As someone else mentioned, the acting in these UK ads seem "quirky" and too scripted. The US ones "flow" more and I think they are general great ads. I much prefer the US duo to Mitchell and Webb (even though Justin Long has come under a little fire, I still say he works well as the Mac).:rolleyes:
 
American accents vary, British accents vary.

I say i have a British accent, and i'm from England.

If you're from, say, Texas you wouldn't say "I have a Texas accent." It's an American accent.

Saying "I have an English accent" seems a bit pompous.

...God what a random post. I must stop drinking so much lager...err, i mean blood and kidney juice...

MA.


Off topic:

I don't think this is right. Most areas have a "definitive" accent. Like, I'm from Wigan, a lot of people have a "Wigan accent". Just like if you're from Liverpool (or Skelmersdale and Southport and every other place the blasted Scousers have invaded) you'd say they have a "liverpool" or "scouse" accent. Manchester, Manc(unian).

Same as the North/South kind of divide. North = more common/harsh accents, while South = more "posh"/normal accents. Then you just get the Brummies in the middle.:D
 
to me they are exsactly the same but with well known comedy actors that are from the UK being from the UK i enjoyed the US mac ads but had no idea who the dudes in it where....

now almost everyone recognizes mitchell and webb in the uk from various classic comedy sketch shows etc. and they do the same job for me as the US ones did... and that is get a few laughs and inform me of various strenghts that the mac has! and when i first saw the US ones i didnt own a mac and along with needing one for my course the adds made me go for the mega bucks and get a 24inch instead of what i originaly planned on getting which was just a mac book.

people i have spoken to who have seen them thought they were funny and in that way the adverts work if they get a few people talking about them etc. and a few laughs it raises intress in apple and with apple stores poping up all over the place now people will mabey have a look instead of turning the blind eye and could get converted!
 
Being from the US, I do tend to like the US ads more, but that's not really the only reason...

1. As others have said, the UK Mac is really rather drab and not very "hip" as opposed to the US Mac.

2. In the same vein, the UK PC almost seems to have more fun, as he comes off more sprightly and energetic than UK Mac.

3. I do enjoy hearing the different slang used between the US and UK ads which are very similar. (e.g. in "Pie Chart": "Just kicking it" vs. "Tomfoolery")

I still prefer the US "Network" ad, although it would've been nice to get subtitles like in the UK version. Mac: "Hajime mashite!" Camera: "Hajime Mashite!" (Greeting each other for the first time.)

I'm about to get my first Mac as well - the ads weren't the main reason that I'm switching, but they sure didn't hurt :)

-Bryan
 
Because an industrial designer knows about effective television advertising?

These ads will have been focussed-grouped to within an inch of their lives, not with groups of Mac users like us, but with potential switchers and ordinary computer users... in other words, they're not aimed at you and me.

I think they're fine. Not amazingly hilarious, but that's not the intention. The intention is to portray and promote the brand. Make people feel positive towards it. How many amazing ads have you seen where you can't remember what the product is for?

These ads work, judging by the conversations I've heard in the office from non-Mac using people.

Agreed, there is no such thing as bad advertising... Look at all the horrible ads we have here on uk TV, as long as the product sells (which it is) that's the important thing and by the looks of things the apple store in london is still always rammed.
 
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