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As a PR and Marketing professional for over 20 years I'm telling you - you are wrong if you think it is ONLY about numbers. I fail to see nothing. I am looking at the big picture. Brand Image is the big picture. Without the right image - the dollars will go to the waste side. THAT is why they are having a press conference. Because their IMAGE not their BANK ACCOUNT has been hurt.


Bingo and that's why Jobs will be there himself.
 
What's intriguing me is why did Apple release the update a day before their press conference? Which makes me think that there won't be a recall
 
They had to

For one - the signal formula affects more than the new iPhone

Second. They promised it in their open letter

And third as ammo for tomorrow
 
Again these are all safety issues and legitimately require some consumer protection. No one has been able to identify how the iPhone reception is a consumer protection issue, I know I asked from the very beginning.

NOTE that i also mentioned Wallstreet banking, Insurance and Pension funds.
NOT *directly* life threatening................

These are corporations that require oversight. Oversight is needed simply due to human nature that runs them. Think about appliances. You buy a washing machine that claims a 5yr warranty. It looks awesome and does a really good job over the rest of them out there. It works great initially, so everybody buys one. 1 year later the CEO leaves a hero with fortunes. The company gets sold. It's later discovered they knew about a 2yr failure rate, but alas, that company and it's board are no more. Because of regulations, the consumers will have recourse. Without it, you can be sure all those people would have been SOL.

Further, imagine no regulation on devices. Why, everything would be built to last just past the media frenzy or the stores 30 day return policy. Nobody is going to wait 2 years to examine a products track record before they purchase it. Corporations are self-interests and consumers can only hope they fit into that interest's short or long term goals. Corps are not about the consumers interests, save for any PR they can't overcome.

Last example: This is a hardware issue, but it only slams say 10% of the people bad enough to lose calls. The fact is ALL the phones suffer, so every owner wastes a little more time on upload/download, AT&T and Apple wastes a little more time listening to complaints and processing returns. Those minutes multiplied by millions really add up. ALL the phones will lose some resale value as well. Sure, maybe magically you never ever travel out of well covered areas and your skin somehow miraculously is RF nonconductive. WOW. But you'll lose up to half your resale value next year.

The bottom line: The product has a fault that they KNEW about beforehand, that they even tried to hide by removing FIELD-TEST. Deadlines overcame quality and every single iphone4 became less than presented. Apple decided it would please shareholders and profits better if they went ahead and met the deadlines and fixed things later. Poor judgement.
 
As a PR and Marketing professional for over 20 years I'm telling you - you are wrong if you think it is ONLY about numbers. I fail to see nothing. I am looking at the big picture. Brand Image is the big picture. Without the right image - the dollars will go to the waste side. THAT is why they are having a press conference. Because their IMAGE not their BANK ACCOUNT has been hurt.

So you being a PR guy must be loving this? I will say it's a pretty interesting case study on how not to do things...

Oh I agree, brand image is HUGE. And why? To keep those dollars coming in. So yeah, the big picture is the numbers, or shall I say revenue.

oh well, I'm done, we've gotten way off topic and I think we'll continue in circles.
 
Apple's PR nightmare started when the media got a hold of Jobs' email to customer stating that he was 'holding it the wrong way.' I clearly remember as it was on the cover of CNN and drudgereport, two very influential websites in the u.s market.

It ballooned and the mainstream media picked it up as it was such a PR gaffe on Jobs' part.

Jobs has nobody to blame but himself for this to be honest.
 
Apple's PR nightmare started when the media got a hold of Jobs' email to customer stating that he was 'holding it the wrong way.' I clearly remember as it was on the cover of CNN and drudgereport, two very influential websites in the u.s market.

It ballooned and the mainstream media picked it up as it was such a PR gaffe on Jobs' part.

Jobs has nobody to blame but himself for this to be honest.

Yea... you mean Jobs' email to me (and I think one other person).
 
NOTE that i also mentioned Wallstreet banking, Insurance and Pension funds.
NOT *directly* life threatening................

These are corporations that require oversight. Oversight is needed simply due to human nature that runs them. Think about appliances. You buy a washing machine that claims a 5yr warranty. It looks awesome and does a really good job over the rest of them out there. It works great initially, so everybody buys one. 1 year later the CEO leaves a hero with fortunes. The company gets sold. It's later discovered they knew about a 2yr failure rate, but alas, that company and it's board are no more. Because of regulations, the consumers will have recourse. Without it, you can be sure all those people would have been SOL.

Further, imagine no regulation on devices. Why, everything would be built to last just past the media frenzy or the stores 30 day return policy. Nobody is going to wait 2 years to examine a products track record before they purchase it. Corporations are self-interests and consumers can only hope they fit into that interest's short or long term goals. Corps are not about the consumers interests, save for any PR they can't overcome.

Last example: This is a hardware issue, but it only slams say 10% of the people bad enough to lose calls. The fact is ALL the phones suffer, so every owner wastes a little more time on upload/download, AT&T and Apple wastes a little more time listening to complaints and processing returns. Those minutes multiplied by millions really add up. ALL the phones will lose some resale value as well. Sure, maybe magically you never ever travel out of well covered areas and your skin somehow miraculously is RF nonconductive. WOW. But you'll lose up to half your resale value next year.

The bottom line: The product has a fault that they KNEW about beforehand, that they even tried to hide by removing FIELD-TEST. Deadlines overcame quality and every single iphone4 became less than presented. Apple decided it would please shareholders and profits better if they went ahead and met the deadlines and fixed things later. Poor judgement.

OK great you did a good job of describing other situations that could conceivably warrant some kind of consumer protection. The reception issue is known, Apple is issuing full refunds, anyone that has an issue with it and is dissatisfied with it but unwilling to return it is by definition ignorant and really shouldn't be entitled to any recourse. Now if down the road Apple issued a software update and the problem presented itself more and they were unwilling to issue refunds then I could see the government taking an interest in the situation, but until something like that happens the senator is just trying to use this to get some publicity and not really providing any public service, by writing a letter.
 
I doubt Schumer is actually reading any of this but for the small chance. Please put your time/effort to something more useful. I think everyone actually reading this is fond of Apple products but its just a phone. I am slightly disappointed in myself for actually reading the entire letter.
 
I sure do - my Xbox 360. But MS stepped up before Schumer got involved and extended the warranty to 3 years. Took a $1B loss. Not only did they admit fault, they fixed it with the customer. Perfect PR move.

Apple could learn from them.

I wouldn't equate a companies product dying en masse to a phone that has poor reception for some people when held a certain way without a case.

Also what was Microsofts timeline on that issue? This phone hasn't been available for very long.
 
iPhone 4’s antenna woes draws us attention, from somewhere I see Schumer’s letter also asks for a written explanation of the formula it uses to calculate bar strength.But apple no responses.
 
Where u at?

Was this posted on here ? I did a search and couldn't find anything about Charles E. Schumer writing an open letter to Steve Jobs.
From BGR:
"July 15, 2010

Dear Mr. Jobs,

To address this concern, I ask that Apple provide iPhone 4 customers with a clearly written explanation of the cause of the reception problem and make a public commitment to remedy it free-of-charge. The solutions offered to date by Apple for dealing with the so-called “death grip” malfunction-such as holding the device differently, or buying a cover for it-seem to be insufficient. These proposed solutions would unfairly place the burden on consumers for resolving a problem they were not aware of when they purchased their phones.


I look forward to Apple’s swift action on this matter, and once again laud Apple for its innovative efforts and service to millions of Americans.

Sincerely,
Charles E. Schumer"

So where is the Mr. Senator now that we need him!!!:rolleyes::cool:
 
So where is the Mr. Senator now that we need him!!!:rolleyes::cool:

Well 98% of the people probably believe that Apple held a press conference in response to his letter and now their getting something free, it's supposed to make him look like a hero, and unfortunately it probably worked. People like him are just really pathetic.
 
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