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New York Times Reports on Apple's Obsession With Secrecy
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I ditto the comments about Apples secrecy being necessary to their business model. Especially so today - with Asian companies who have gotten so good at cloning products. The longer you can keep others in the dark - the longer you get to run with a product that has little to no competition.
And as for working in a secret area - it might be different for Apple - but for pretty much every else, it sucks. A royal PITA - those card swipe and cipher doors get very old every time you have to pee, go to lunch, ect... And don't forget all the logs, paperwork and checklists involved with all of that. Less fun than previously indicated... Even if you get to use iris scanners....
And as for working in a secret area - it might be different for Apple - but for pretty much every else, it sucks. A royal PITA - those card swipe and cipher doors get very old every time you have to pee, go to lunch, ect... And don't forget all the logs, paperwork and checklists involved with all of that. Less fun than previously indicated... Even if you get to use iris scanners....
Apple's Movie Trailers website uses Twitter, so this isn't completely true…
See: http://twitter.com/itunestrailers/
They've got nearly 400,00 followers
Its easier to cotrol a small company than a while country though. Although I must say I admire the people who are brave enough to record what's happening in Iran, and also the young protesting women.
NYT has to fill in their pages. They have to survive in a dwindling ad market. This is much ado about nothing.
Steve Jobs' health issues, when he is on medical leave, is personal information and I am glad they managed to keep it that way until some twit from WSJ got wind of it. If his return date to Apple gets moved, then that is information that needs to be disclosed.
Steve Jobs' health issues, when he is on medical leave, is personal information and I am glad they managed to keep it that way until some twit from WSJ got wind of it. If his return date to Apple gets moved, then that is information that needs to be disclosed.
wow, imagine being in one of those "top secret" rooms..
However, it always seems that they products eventually leak before they are supposed too.
hey 2 ??? how did u get the 3G S logo ? and second why do all these people put different apple thins under there coments??
True - the advent of the internet and the blog has all but leveled out the field for reporters, columnists, and general paparazzi seeking star status - what a bunch.
I was thinking of becoming an analyst.
You should try it, too. Apparently, we can all become analysts now.
besides...
without secrecy we would not want the "New 27' OLED iMac with wireless N bluetooth 2.5, USB 3.0, 1GB MHZ RAM, 16 gig of it. 1 TB SSD Hard Drive. wireless mouse and Keyboard. All being powered by the new Mountain Lion OS 10.8!!!
Hey please add to the fantasy iMac if you want!!
without secrecy we would not want the "New 27' OLED iMac with wireless N bluetooth 2.5, USB 3.0, 1GB MHZ RAM, 16 gig of it. 1 TB SSD Hard Drive. wireless mouse and Keyboard. All being powered by the new Mountain Lion OS 10.8!!!
Hey please add to the fantasy iMac if you want!!
I for one am glad I don't work in an environment like that, because I have(but not at Apple).
Its neat to work on secret stuff for a little while however you grow tired of all the security and audits/investigations. No one trusts anyone else, if something gets leaked from your department everyone is suspicious of everyone else and then finger-pointing and investigations begin.
Imagine having to go though the worst, most detailed Airport security check-point you have ever experienced every single time you enter AND exit your place of work.
Not fun!
Edit: Also you can't have items like MP3 players, cell phones, laptops, cameras, or external memory storage devices(thumb drives) of any type at work.
Its neat to work on secret stuff for a little while however you grow tired of all the security and audits/investigations. No one trusts anyone else, if something gets leaked from your department everyone is suspicious of everyone else and then finger-pointing and investigations begin.
Imagine having to go though the worst, most detailed Airport security check-point you have ever experienced every single time you enter AND exit your place of work.
Not fun!
Edit: Also you can't have items like MP3 players, cell phones, laptops, cameras, or external memory storage devices(thumb drives) of any type at work.
We know Apple makes great stuff, as a result it can get HIGHLY frustrating when Apple keeps thing too quiet. The anticipation of fun things that make our lives better can balloon enormously as we have seen time and time again here on Macrumors. However I am definitely one that firmly believes in doing, instead of always talking about doing and getting nothing done. Full steam ahead Apple . . Full steam ahead.
well even though i would like to know what apple is coming out with next, their policy does keep people excited about it
This is a very intelligent post of what is occurring, Apple got screwed before by trusting, not anymore....
Disclosure is a double edged Sword, Give out too much information and it can be used to manipulate stocks also giving the greatest chance of having information stolen and used to the benefit of someone else.
Not giving enough information makes the Predatory hounds angry, But give just enough and your covered. And this it seems is the argument some are having, I guess it's a matter of prospective. I myself believe Apple gave enough information and without proof to the contrary, I am happy with that as a Consumer and a Stockholder.
I for one Applaud Apple for having the Fortitude to stick by there beliefs & hold steadfast without conviction.
But I am only one voice out of many, but there are allot of us that think the same.
The Art of War.
SunTsu said keeping Secrets and the use of spies is good ....I think so anyway.
18. Be subtle! be subtle! and use your spies for every
kind of business.
19. If a secret piece of news is divulged by a spy
before the time is ripe, he must be put to death together
with the man to whom the secret was told.
20. Whether the object be to crush an army, to storm
a city, or to assassinate an individual, it is always
necessary to begin by finding out the names of the attendants,
the aides-de-camp, and door-keepers and sentries of the general
in command. Our spies must be commissioned to ascertain these.
21. The enemy's spies who have come to spy on us
must be sought out, tempted with bribes, led away and
comfortably housed. Thus they will become converted
spies and available for our service.
22. It is through the information brought by the
converted spy that we are able to acquire and employ
local and inward spies.
23. It is owing to his information, again, that we can
cause the doomed spy to carry false tidings to the enemy.
24. Lastly, it is by his information that the surviving
spy can be used on appointed occasions.
25. The end and aim of spying in all its five varieties
is knowledge of the enemy; and this knowledge can only
be derived, in the first instance, from the converted spy.
Hence it is essential that the converted spy be treated
with the utmost liberality.
26. Of old, the rise of the Yin dynasty was due to I
Chih who had served under the Hsia. Likewise, the rise
of the Chou dynasty was due to Lu Ya who had served
under the Yin.
27. Hence it is only the enlightened ruler and the
wise general who will use the highest intelligence of
the army for purposes of spying and thereby they achieve
great results. Spies are a most important element in water,
because on them depends an army's ability to move.
SunTsu said keeping Secrets and the use of spies is good ....I think so anyway.
18. Be subtle! be subtle! and use your spies for every
kind of business.
19. If a secret piece of news is divulged by a spy
before the time is ripe, he must be put to death together
with the man to whom the secret was told.
20. Whether the object be to crush an army, to storm
a city, or to assassinate an individual, it is always
necessary to begin by finding out the names of the attendants,
the aides-de-camp, and door-keepers and sentries of the general
in command. Our spies must be commissioned to ascertain these.
21. The enemy's spies who have come to spy on us
must be sought out, tempted with bribes, led away and
comfortably housed. Thus they will become converted
spies and available for our service.
22. It is through the information brought by the
converted spy that we are able to acquire and employ
local and inward spies.
23. It is owing to his information, again, that we can
cause the doomed spy to carry false tidings to the enemy.
24. Lastly, it is by his information that the surviving
spy can be used on appointed occasions.
25. The end and aim of spying in all its five varieties
is knowledge of the enemy; and this knowledge can only
be derived, in the first instance, from the converted spy.
Hence it is essential that the converted spy be treated
with the utmost liberality.
26. Of old, the rise of the Yin dynasty was due to I
Chih who had served under the Hsia. Likewise, the rise
of the Chou dynasty was due to Lu Ya who had served
under the Yin.
27. Hence it is only the enlightened ruler and the
wise general who will use the highest intelligence of
the army for purposes of spying and thereby they achieve
great results. Spies are a most important element in water,
because on them depends an army's ability to move.
This is a great post.
I started dismissing anything the NYT shovels out as near-socialist propaganda with an agenda long ago. And I'm not even a Republican.
When they weren't close to the vest every one was copying their products and being near their product launches with competitive versions.
I expect the secrecy to continue, as it should.
I expect the secrecy to continue, as it should.
