I'm all for it.
And as for the secrecy around Jobs' health issue, Apple by law is not required to disclose anything. The health of exectuives is not considered material.
I love the "cloak and dagger" Apple. It's been working very well with respect to prodcuts and marketing.
Apple learned to be secretive from Xerox.
Must be cool to work in one of those top secret labs.
I am very happy about Apple's secrecy because its good to see the finished products when they are ready for the big time.
It also makes Apple rumours so much more interesting than the rest of the tech industry.
sooo the iphone 3gs commmercial was actually non-fiction?
this is just like Willy Wonka's chocolate factory!!
minus the oompa loompas
Secrecy is fine for products, but it ain't so great in approval consistency in the App Store.
w00master
Sensationalism is the main reason that procedures such as liver transplants and pancreatoduodenectomies are initially kept from the public, until full recovery. If such information had been released before hand, the stock would have dropped precipitously, purely out of fear for the worst. Hopefully, his leave has proven to shareholders that the company does have the capacity to operate successfully and prosper without him. Incidentally, information withheld is not necessarily considered a lie.
It's not a bad idea, either. Openness is perfect for a good idea (an evolutionary one, whose benefit to consumers is marginal to the competition): share the pain and wind up with a better field of products. But for a great idea (a revolutionary one, whose benefit to consumers leapfrogs the competition), the benefits of openness are outweighed by dilution of the rewards and the need to adhere to the consensus.
"Apple's real investors and loyal users, are quite happy accepting the secrecy and trusting Apple and it's board"
that's bollocks right there
Agreed. But 'Hormonal Imbalance' was a lie.
While I can see the value in keeping certain projects secret, spreading misinformation to spot leaks has trouble written all over it.
I think it'd be "cool" to work on something secret and watch the eventual public feedback on it. However, I'd have reservations working for a company that did not trust it's employees...
The last sentence provides the whole motivation for the article. The media just can't stand it when someone, or some company, does not bow down and spill all when approached by a journalist.
wow, i am amazed by the sheer number of positive reactions.
would you really love to work in a locked down restrictive environment like that. i guess employees are not allowed to surf the web either and have to make do with all apple provides, sounds a bit too sektarian to me, i am getting claustrophobic by the idea already
[PS. I am againsed company culture, which every company I have worked with seems to be having in abundance. I don't care how highly skilled you are, at the end of the day you work to pay the rent. Get over it company, you don't own me]
i'd rather buy apple products, instead of working there...
Being that he did have his pancreas removed, which is responsible for producing hormones including insulin, which regulates blood sugar, and also for releasing enzymes into the digestive system, very likely there was truth to that statement.Agreed. But 'Hormonal Imbalance' was a lie.
... in many cases, Apple's lack of transparency is regarded as an increasingly important issue from the perspective of investors, regulatory agencies, and the media.