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I'm all for it.

And as for the secrecy around Jobs' health issue, Apple by law is not required to disclose anything. The health of exectuives is not considered material.

I love the "cloak and dagger" Apple. It's been working very well with respect to prodcuts and marketing.

That is NOT exactly true - hence the SEC investigation. They do not generally investigate something unless they truly believe there is the POTENTIAL for improprieties - simple as that. They do not waste money on pointless investigation - unlike other governmental agencies this group oversees the integrity of our capitalist system or what it is currently, which is NOT a true capitalist system, unfortunately.

D
 
Apple learned to be secretive from Xerox.

:) You know your computing history. Nice!

The media is using the latest health news story about Jobs to extend it to announcements about their products. Health issue, though I think need not be revealed in all its details, is atleast debatable as a material issue for stock holders. But the product announcements have to be carefully calibrated balancing the interests of shareholders and competitors. Apple is doing a very good job on keeping that balance.
 
Secrecy is fine for products, but it ain't so great in approval consistency in the App Store.

w00master
 
It all sounds like sound business practices to me.

That's how you can stay ahead of the game.

As far as Steve's health is concerned. That to me seems like a topic for Steve's Family, and close friends. Have a hard time figuring how that is any of our business.
 
Must be cool to work in one of those top secret labs.

I am very happy about Apple's secrecy because its good to see the finished products when they are ready for the big time.

It also makes Apple rumours so much more interesting than the rest of the tech industry.

I agree 100%. It makes it more exciting to see the final product rather than pieces of it beforehand.

sooo the iphone 3gs commmercial was actually non-fiction?

That is a very interesting observation!
 
Secrecy is fine for products, but it ain't so great in approval consistency in the App Store.

w00master


Exactly. Apple problem is not so much secrecy if information. That's normal for most companies. It's the dictatorial and controlling style that they project to everything they touch, from completely closed systems, to their uncommunicative iPhone app approval process, to unresponsiveness to consumer issues, to outrght lying about things such as Steve Jobs' health issues, etc. That's just Apple arrogance, period.

The thing is, Apple has some innovated products at times, but much of the time they are also way behind in even simple things that everyone else has. The secracy and marketing hype that surrounds it has worked in the past to at times make really small outdated things seem like huge deals (come on, the latest iPhone features are what I already had on my WM phone 3 years ago) and this won't last very much longer. I think there mystique is starting to get a little old these days.
 
"Apple's real investors and loyal users, are quite happy accepting the secrecy and trusting Apple and it's board"

that's bollocks right there
 
So...reporters complain

Reporters complain because they get their news from people that talk. When people don't talk, they don't get stories.

So the NYT is saying that Apple makes their job more difficult because Apple doesn't want to share with the NYT what it's doing.

Cue the small violins.
 
Sensationalism is the main reason that procedures such as liver transplants and pancreatoduodenectomies are initially kept from the public, until full recovery. If such information had been released before hand, the stock would have dropped precipitously, purely out of fear for the worst. Hopefully, his leave has proven to shareholders that the company does have the capacity to operate successfully and prosper without him. Incidentally, information withheld is not necessarily considered a lie.

Agreed. But 'Hormonal Imbalance' was a lie.
 
It's not a bad idea, either. Openness is perfect for a good idea (an evolutionary one, whose benefit to consumers is marginal to the competition): share the pain and wind up with a better field of products. But for a great idea (a revolutionary one, whose benefit to consumers leapfrogs the competition), the benefits of openness are outweighed by dilution of the rewards and the need to adhere to the consensus.

Yeah but 98% of what Apple sells is evolutionary. The next rev of the Mac Pro or Xserve ..... largely going be like the previous generation. Plastic to aluminum iMac shift a revolution?

Apple can run product development like the computer vault at the NSA... but some of this is just blanket application of the process. At some point it runs counter to what folks really need ( end of lie for XRaid , lead times on XServe , change in broad policy on matte, etc. )
 
"Apple's real investors and loyal users, are quite happy accepting the secrecy and trusting Apple and it's board"

that's bollocks right there

What's the secrecy?

The past 5 years has been rather predictable as to when they produce new products. Once they enter a new product market segment, updates are like clock work.
 
So far I like Apple's computers so I buy them. I have no interest whatsoever in the "company culture" and it's no more than curiosity for anyone else except the employees and major shareholders.
 
and iternet explorer has a blog and it's VERIFIED that it's the worst browser bar none on all fronts, from anything like the acid test to independent speed tests....so "transparency" means squat.

In any case if you copy like MS does what do they have to hide?

Their bad take on the ipod that is the zune?
The bad take on the touch that is the zune hd?:D:D
 
Agreed. But 'Hormonal Imbalance' was a lie.

Depends upon when the last diagnosis was made. That doctors don't ever incrementally refine their diagnosis is looney.

An improperly functioning liver can throw off hormone balance (troubles with filtration) or be masked by a nutrition problem that is also throwing the balance off. Hormone imbalance is not a root cause it is a symptom.
The incorrect statement was that the hoarmone imbalance's root cause was primarily a nutritional problem.

Now if the doctors told Steve that the best diagnosis was liver problem and he went off to the board , Apple, and press with nutrition problem.... then yeah he needs to pow-wow with his lawyer. He might have wanted to eat his way out of this problem, but he was deluding himself as much as everyone else with that if he blew off their expertise.
 
wow, i am amazed by the sheer number of positive reactions.
would you really love to work in a locked down restrictive environment like that. i guess employees are not allowed to surf the web either and have to make do with all apple provides, sounds a bit too sektarian to me, i am getting claustrophobic by the idea already

[PS. I am againsed company culture, which every company I have worked with seems to be having in abundance. I don't care how highly skilled you are, at the end of the day you work to pay the rent. Get over it company, you don't own me]

i'd rather buy apple products, instead of working there...
 
Can you blame Apple for not trusting them when just about ever product released has rampant rumors running around about it? NOt to mention actual product photos and such? I think Apple Trusts it's employees, but i don't have a problem with their tactic to try and find people who are blatantly breaking the rules they agreed to when they took the position with Apple.

While I can see the value in keeping certain projects secret, spreading misinformation to spot leaks has trouble written all over it.

I think it'd be "cool" to work on something secret and watch the eventual public feedback on it. However, I'd have reservations working for a company that did not trust it's employees...
 
The last sentence provides the whole motivation for the article. The media just can't stand it when someone, or some company, does not bow down and spill all when approached by a journalist.

+1

The New York Times always feels entitled to information and hates corporate America and capitalism. They will spin anything to fill their agenda.
 
Fair...but having never worked at Apple...how can you comment on it? Do you know firsthand what they are and aren't allowed to do?

wow, i am amazed by the sheer number of positive reactions.
would you really love to work in a locked down restrictive environment like that. i guess employees are not allowed to surf the web either and have to make do with all apple provides, sounds a bit too sektarian to me, i am getting claustrophobic by the idea already

[PS. I am againsed company culture, which every company I have worked with seems to be having in abundance. I don't care how highly skilled you are, at the end of the day you work to pay the rent. Get over it company, you don't own me]

i'd rather buy apple products, instead of working there...
 
Agreed. But 'Hormonal Imbalance' was a lie.
Being that he did have his pancreas removed, which is responsible for producing hormones including insulin, which regulates blood sugar, and also for releasing enzymes into the digestive system, very likely there was truth to that statement.
 
Give me a break! The only people upset about Apple secrecy are its numb-nuts competitors. Secrecy is fun! The cat-and-mouse game is fun! I think it's awesome that they intentionally spread misinformation. And why shouldn't they?

Apple doesn't OWE anyone the kind of transparency some pundits seem to want. Should they just release their entire future product strategy and send obnoxious "tweets" (puke) every day from the R&D department? Is this really what people want?

Should they be more forthcoming about Jobs and his health? Absolutely. This is of importance to investors. They don't have to release his medical records, but a little more information in that department is certainly warranted.
 
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