Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Hmmmm....

Let's see... They're not a government, so Apple is not required to be transparent. They make money by competing with other companies doing much the same thing.... other companies constantly try to rip them off.... No one seems to be getting all up in Standard Oil's business.... I like their products... who cares if they're tight lipped? I don't....
 
CES comes to mind. Maybe even WinHEC to an extent.

I also do like being able to try out Windows 7 as well. It's nice to be surprised at Apple's keynotes but the public does want to take part beyond being a developer.

Too much public consumption dilutes the product. What is too common becomes cheap and less valued. What the public wants in terms of toys to test and play with isn't necessarily what's best for the product in the long run.

Windows 7, for instance, is by now old (and quite boring) news. Apple's dumping all over it during WWDC didn't help either. When Apple execs speak, everyone listens. Its feature set has become yesterdays left-overs after months and months of rehashing it all in beta after beta released to armies of basement shut-ins. The WoW of operating systems.

And MS' keynotes are usually awkward and embarrassing affairs. They often highlight just how out of touch MS is with what is interesting and desirable in the industry.
 
Too much public consumption dilutes the product. What is too common becomes cheap and less valued. What the public wants in terms of toys to test and play with isn't necessarily what's best for the product in the long run.
Sounds like Apple lately.

Windows 7, for instance, is by now old (and quite boring) news. Apple's dumping all over it during WWDC didn't help either. When Apple execs speak, everyone listens. Its feature set has become yesterdays left-overs after months and months of rehashing it all in beta after beta released to armies of basement shut-ins. The WoW of operating systems.
WWDC is over so the cricket chirps are back again.
 
And free lancing wouldn't really help. It's obvious businesses are there for them selves...having all freelance employees would do absolutely nothing to fix that issue..the nature of the beast doesn't change just because you feed it a different type of food.

You have a point there. But who needs companies in the first place. All we need is projects and a few independent standards bodies. I hope social networks will become big in that respective some day. Peoples skill would increase tenfold, since they'd be working on many different projects. No higher level management would fill their pockets. I'd buy you a bear and talk some more, but we're getting way off-topic here..
 
What is annoying is their secrecy when it comes to their Bug Fix release notes. Hopefully they fixes issue in bug fix release notes. Snap.
 
The last sentence provides the whole motivation for the article. The media just can't stand it when someone, or some company, does not bow down and spill all when approached by a journalist.

Amen. The issue that the NYT has inadvertently raised is one of hypocrisy: afterall, if they got a big news "Scoop" (say, on Iran), would they rush to be first to press, or would they call up the other newspapers to share it so that everyone can have the big headline?

We all know the answer to that.
Its a "Do as I Say, Not As I Do" world.



What I don't get is, since when is a commercial, for-profit entity expected to keep everyone appraised of their every move?

They're not.

As to the security employees have to deal with when they are engaged in critical functions, they signed whatever non-disclosure papers where restrictions are documented. Anyone complaining about that is probably just afraid to get caught breaking the agreement they signed. If you sign the agreement and agree to do the sensitive work, and are a man or woman of your word, you have nothing to complain about unless you choose to break your commitment to secrecy.

Agreed...and unfortunately, it seems that more people these days don't believe that confidentiality is important. The response is the "I don't trust you" environment of swipe doors, surveillance cameras, etc. We now have a National culture of being gossips who will violate the trust placed upon us at the drop of a hat.

And sure, there's a rationalization of "what harm can it do?" that goes on, and the answer is that the harm being done isn't necessarily to just the company (eg, Apple), but is instead harm being done in the form of the canary's morals & ethics. Since that's the basis for which they'll teach their children, there will ultimately be payback that they'll complain about...but it is ultimately of their own making, even if they can't recognize or admit it.


And thus the nail is hit on the head, or at least one of the nails....The other reason the secrecy is important is that Apple's strength lies with getting things pretty much 'perfect' and high quality - that real polished experience - as opposed to keeping up with features etc. They don't do something (take copy/paste on the iPhone as an example) until confident that they can meet their the quality-of-experience standards that people love.

The secrecy permits a longer development cycle with fewer competitive pressures. This is what fundamentally allows a paradigm of product QUALITY instead of being yet another race to the bottom, where we end up with poisoned toothpaste, poisoned milk and poisoned dog food (just to name a few recent examples).

In other words - Apple are inventors, innovators. Usually, people like that lose - they have the passion to make their dream product, but other companies with more resources and lower standards come along, steal the idea and beat them to it. Even though the product isn't as good, it gets out there first and gets all the glory and market share. Apple seem to have found a way to guard themselves against this, which is a really good idea instead of just relying on the (rubbish) patent system.

Exactly. This is merely an application of the old "Trade Secrets" process. And note that no one at the NYT seems to be complaining about how the KFC recipe is still non-disclosed, or the formulas at Coke or Pepsi.

That's exactly what I was thinking when I read the article. Seems like they didn't have to go too far for their advertising inspiration. Most of the security seems valid...but black cloaks?!? That seems a bit medieval after all those card swipes, key codes and closed circuit cameras. :D

Some security measures are predominantly psychological in nature instead of being absolutist.

For example, go into any DoD facility that handles classified material and you'll find that each document is required to have a full size cover sheet (color-coded), under excuse that even the top page is potentially cloak-and-dagger....the reality is that cover pages are rarely all that special and that the cover page is physically there to psychologically remind its holder that that document and its contents are to be treated with extra diligence.


-hh
 
What if Apple had spilled the details about the iPhone, for example? There would've been tons more copycats and maybe even released sub-par clones before the iPhone was released. It would have totally undercut the success of the iPhone. It would have also been harder for them to patent their stuff.

I personally like to see and hear details about products when they are ready for the public. It's cool to get some hints of what to expect, but the exiting part is actually finding out if those hints and rumors are true or not.

I agree and don't forget Apple's history of having the 'm$ photocopiers' running .... it's not just iPhones, it's crucial for OS X and beyond too.
 
You could also look at this as a way of protecting apple employees. It allows the employees to prove their innocence should a product leak get out. If they comply by the security measures they 'should' have no worries.

I would be more concerned about how fool-proof the measures are. Will they get the right man/woman?!?

These things become routine anyway don't they? It may take a week or two to get used to the procedures.
 
So do they have individual cameras in workspaces/offices? cuz thats pretty sketch to me. Guess the new commercial is fairly accurate. Except the employee would have whipped out his G36 and gone to town on the vent. :D

Feeding false rumors to employees is pretty back handed though IMO. I wouldnt' want to work for a company like that. Sure it doesn't matter if you don't tell anyone. But still. Do they have a Gestapo department just for that?

I applied to a few Engr. jobs a while back, kinda glad nothing materialized. Well that and having to live in CA.
 
So do they have individual cameras in workspaces/offices? cuz thats pretty sketch to me. Guess the new commercial is fairly accurate. Except the employee would have whipped out his G36 and gone to town on the vent. :D

I applied to a few Engr. jobs a while back, kinda glad nothing materialized. Well that and having to live in CA.

Allowing for personal taste and varying ideas of what it is to be employed in the tech sector, I'll wager dollars-to-donuts that most people with an engineering/design/programming background would be pretty thrilled to get to work directly on projects at Apple.
 
The last sentence provides the whole motivation for the article. The media just can't stand it when someone, or some company, does not bow down and spill all when approached by a journalist.

Quoted for truth.
 
Its nice to know that iPods will be refreshed in September

Upgraded.

They will be upgraded.

Nobody is going to bring an iPod a frigging glass of iced tea.

I used to live next to the Church of Scientology in Los Angeles.

I believe that Apple is a religion. Period. It has every trait of a religion. Including it's own speech to identify believers from non-believers.

Motherboard = Logic Board
Warranty = Apple Care
Upgrade = Refresh
Tech Support = Genius
Semiconductor Industry Standard C = Fahrenheit because we is Amerrrrrcins. (so much for thinking different)

Apple is secretive for the same reason Scientology and the Vatican is secretive. It's a means of control.

Fortunately, Scientology makes great movies stars, Apple makes decent electronics, and Catholics make great ... hell, I dunno ... wine?

There is nothing wrong with being religious unless you don't realize that you belong to the church.
 
I like the fact that apple has some secrets. It makes their events worth paying attention to unlike other companies who leak info on purpose and no one tunes into their events.
 
Upgraded.

They will be upgraded.

Nobody is going to bring an iPod a frigging glass of iced tea.

I used to live next to the Church of Scientology in Los Angeles.

I believe that Apple is a religion. Period. It has every trait of a religion. Including it's own speech to identify believers from non-believers.

Motherboard = Logic Board
Warranty = Apple Care
Upgrade = Refresh
Tech Support = Genius
Semiconductor Industry Standard C = Fahrenheit because we is Amerrrrrcins. (so much for thinking different)

Apple is secretive for the same reason Scientology and the Vatican is secretive. It's a means of control.

Fortunately, Scientology makes great movies stars, Apple makes decent electronics, and Catholics make great ... hell, I dunno ... wine?

There is nothing wrong with being religious unless you don't realize that you belong to the church.

It's just about approaching the whole game from a completely different place. People seem to appreciate that.

There's a good reason Apple users are so loyal. Show me another iPod. Show me another iPhone. Show me another OS X. Show me another service like iTunes.

You can't. Apple stands apart from the pack. Differentiation is evident not only in their products, but also in the language they employ to describe them. Seems quite fitting.

Other products don't really have "fanboys" or "loyalists", or even "the faithful" . . . because there's nothing to really get excited about right across the board. I simply prefer to aknowledge that Apple knows what they're doing, and knows how to keep on doing it (hence, "recession-proof"), rather than attributing their success to some form of mass hysteria or hypnotism. Seems we've all been hypnotized into NOT using Windows or Microsoft products, despite their ubiquity and our constant exposure to them at every turn, especially in the workplace. Interesting how that works. Or maybe some of us just got smart and had enough with using mediocre products and waiting for a company to release yet more mediocre products because their licensing cash-cow has taught them it's easier to just sit back and let a cash register handle your day-to-day operations.

It's nice to see, however, that you've given this some thought.
 
While Apple's secrecy doesn't bother me, from an employee point of view surely it can't be great to work for a company that's so negative in it's view of it's employee's?

I mean, I work for a major international financial firm and I cannot imagine having such paranoid employers. It can't be great for morale, and certainly brings memories of some scenes in Pirates of Silicon Valley rushing back.
 
While Apple's secrecy doesn't bother me, from an employee point of view surely it can't be great to work for a company that's so negative in it's view of it's employee's?

I mean, I work for a major international financial firm and I cannot imagine having such paranoid employers. It can't be great for morale, and certainly brings memories of some scenes in Pirates of Silicon Valley rushing back.

Except that we don't seem to have any evidence of mass discontent at Apple. If anything, it seems that it's quite the opposite.
 
I’ll say it again…I bet Apple has an elite corp of ninjas outfitted in black mock turtle necks to enforce their security. Besides stealth and combat skills, they fling apple shaped metal “stars” at trespassers.

Since the leaks tend to be in the Pacific Rim supply chain rather than Infinite Loop, perhaps these agents should be dispatched where they’d be more effective.

I also wouldn’t be surprised if there were a zen-do and a do-jo somewhere on Infinite Loop.
 
Except that we don't seem to have any evidence of mass discontent at Apple. If anything, it seems that it's quite the opposite.

True, but I don't believe for a second that lower grade employees put under such harsh restrictions have high morale. The higher up guys will enjoy it, maybe because they are involved in decision making etc, but the guys at the bottom of the pay scale can't enjoy that kind of atmosphere surely.

No-one could.

If it's true of course.
 
There's a good reason Apple users are so loyal.

I think that anybody who is "loyal" to a for-profit, publicly-traded corporation that cares nothing about them whatsoever on a personal level is horribly misguided.

Show me another iPod. Show me another iPhone. Show me another OS X. Show me another service like iTunes.

The only thing I have above is OS X and iTunes (because it cames with OS X). I actually use a wide variety of audio players.

The Apple cult started long before the iPod and iTunes. Apple stock was at $14 a share in the early 2000's.

Back then, it was all about a backlash to M$. Apple even had a paid position known as "Chief Evangelist" where the company actively pushed itself as a cult and/or religion.

Back then (90's), I hated M$ as well,and used Linux almost exclusively.

Why do I not use Linux now? Multi-media editing is weak at best and my current occupation requires better tools. Since Windows is pretty god-awful, my only other real choice is OS X ... which is just another Unix/Linux distro. Many of the "new" features you guys crow about (spaces, etc), I had with Windowmaker on X11 in 1998.

Nevertheless, I will admit that OS X is probably the finest COMMERCIAL OS out there.

The rest of it is hype, though.

I had a 2.93ghz Quad Core Dell in June of 2007 with an 8800GTX graphics card that until the 4850/4870 cards were released, ran circules around everything offered by Apple save for very expensive pros.

Apple uses the same commodity hardware as everyone else. Intel CPU's, Nvidia GPU's, cheap Hynix memory (I upgraded my iMac to Kingston), Seagate/Maxtor HD's, etc.

Not only that, but they have a HUGE history of hardware problems. Arguably more than any other manufacturer.

The hardware superiority is in your head. As all religions are. It is not quantifiable. You simply take it as truth, and that is good enough. That's fine.

Core 2 Duo is not revolutionary, though. Neither is the GT 120. Even when Apple downgrades, people sniff the doo-doo and declare it's scent divine.

This is not logical behavior. This is faith-based behavior.

Dollar-for-Dollar, you can get far better hardware from just about anyone else than you can get from Apple. I can get cheap Hynix memory from any discount electronics retailer on the planet. It only costs a pantload when they call it "Apple Memory".

Alas, I am wed to a large amount of software that I have that runs on OS X. I also happen to like OS X.

I also realize that it's the same Linux I used ten years ago, polished with ten years of technological innovations. It's not magic pixie dust. It's BSD with a swell window manager and some proprietary tools.

Yes, it's better than Windows in almost every way, but what isn't?

I pay more for hardware so that I don't have to run Windows, but I don't do it nearly as enthusiastically as everyone else. Apple isn't "giving" me anything. I am paying a premium for it. Apple's shareholders have done pretty well. There is no ultruism, and the company does nothing for my benefit. Everything they do is solely for their own benefit. If you sent Steve Jobs an email tomorrow telling him that you were dying, you would get no reply. Nobody at Apple cares about you in any way. I promise.

Unrequited loyalty is misplaced loyalty, and the fact that SOME Mac users still use some form of logic is of some comfort to me, although the percentage is not high.
 
Like Apple or Not - they operate in regulated environment that no-one is exempt from

Who cares about the "investors, regulatory agencies, and the media", following mac rumors is like waiting for christmas to finnally see what Mum and Dad have under the tree prepared for us.

What investor cannot be happy with how Apple is doing in the moment? What media doesn't mourn about the secrecy while reporting every bit of insignificant noise Apple makes? What regulatory agencies, its not like Apple builds secret weapons or something!.

They build electronics and software and give me a christmas feeling all year long, thats enough for me. :)

Apple sells their stock publicly, and thus accepts the regulatory rules, as does everyone who operates in that model, and is subject to the regulation of the governing agencies. If Apple decides they wish to operate in a manner that is not consistent with the rules and regs of the market, use that $29B in reserve and start buying back all of its outstanding stock and become a private company. Until that happens, I don't care if it is Apple, a company like, or anyone else. No-one is exempt from these rules.

Knowingly hiding information about Jobs' health (sickest on the list for a liver transplant) no doubtedly had an affect on the price of apple stock and I predict that the entire board will likely be facing jailtime as a result.
 
Unrequited loyalty is misplaced loyalty.

That comment is superb, and is spot on.

I cannot understand why people get so wrapped up and involved in a company or device that they defend them with the same vigor they would if someone insulted their wife or a family member.

It's the same with games consoles, go on any multi-format forum and you get tirades of abuse going to and fro from "rival" console owners, and it can get vicious at times. Why people can't realise that a) your loyalty is not felt or returned by the company who makes the hardware, b) the company doesn't care about you once they have your money, and c) all the company are interested in is making a profit.

I'm all for having a favourite manufacturer, developer, publisher, etc ... but when it goes to the extent of blindly being loyal then you need to take a step back.
 
The whole loyalty argument has been ruined, imo, by people who now use it as some sort of excuse to be given a "break" or discount for something that is their own fault

I understand the technical definition of loyal and I know what it means but I generally used it to mean that I continually bought Apple products and/or defended them to others who were thinking of getting them OR slammed the products for little to no reason.

At least, i used to think that is what people meant when they said they were loyal to Apple

Now, I only seem to see it when people are demanding lower prices or want discounts because they have bought a few apple products in the past and thus deem themselves "loyal" just because of the few products
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.