I've seen publishers punish stores for breaking embargo by not shipping them games until the street date. Retailers care and as long as retailers are a big chunk of the publishers' revenue than publishers will care too (or at least act like they care).I've never met a developer that's as hell bent on sticking to release dates as you . Not even the publishers I've worked with are that bad, and they're the ones that control release dates, not the developers. It's a non-issue.
I didn't realize mail in the UK was so poorly run. In the US you can pick a shipping priority (next day, 2-day, 3-day, etc.,) and the shipper (postal service, FedEx, UPS, etc.,) will get the package there that day baring unforeseen events like a snow storm.Because mail is unpredictable. And the stores in the UK have 1 big distribution centre each. You can't accurately predict the arrival times of items.
How are stores that obey the embargo not missing out? Stores usually get games in 4-5 days before the release date. If Store X breaks embargo and starts selling the game immediately but Store Y and Store Z down the street don't break embargo then they are missing out. Selling online is a moot point as I still have to wait until the release date to get the game vs getting it early from Store X.But all the highstreet stores also sell online. Nobody is missing out.
I'm not talking about ruining anything. I'm talking about the limitations placed on media that wants early access to games, trailers, interviews etc.,. and that it's no different than the limitations placed on retailers. In both cases it's to level the playing field and the embargo is part of the contract people agree to in order to do business with the publisher.Press embargoes usually end way before preorders ship. I think the closest to launch is 1 week, 5 days before anything is sent out. There is no chance of ruining anything. And bear in mind they only apply to press, when I've had games early from the biggest of studios they've actually encouraged talking about the game.
Maybe it's a cultural thing that's seen more as a formality no one actually bothers with in the UK but in the US it is taken more seriously?