I've been at at most senior tech roles in companies for more than a decade, and worked in four small to very large startups in 28 years.... Yes, I am an adrenaline junkie.
So, hey! I've seen my share of crap too (and produced some of my own too ;-) .Nothing brings on the crazy more than piles of money poured unto a interesting but ill defined idea using brand new tech/science. If you're doing all this in crazyland that was Silicon Valley in the late 1990s, you get bonus points and an insanity defense you can use later on...
Anyway, the intersection of tech and business is almost more art than anything. Everything you think you know, invariably turns up wrong in some inexplicable way...
Apple by now is way out of that "awkward" phase
, so they'll be all right.