Im not sure we should put more into BR
movie discs or players
according to Endgaget and
VIDEOBUSINESS Q1,2 sales of BR to July 1 are abysmal;
despite being pushed like crazy BR's share of the pie is still 13% BR and DVD 87% market share
Even VOD/DDL are leaving BR
WAY behind
1. DVD sales to date..........................$5 Billion
2. Video on Demand/DDL sales to date: $968 million (!)
3. BR sales to date.............................$410 million
A truer pie graph would show:
1. DVD sales.........85%
2. VOD/DDL sales..11% (and this is really only just getting off the ground)
3. BR sales............4%
a ROUGH figure
Since a VOD/DDL purchase is generally a LOT less expensive that buying a BR-that means it took a MASSIVE number MORE buyers to hit that near to one billion sales figure
Now ALL optical media sales are down at about 4%
But that doesnt hurt DVD much-but it kill BR-even if sales are rising(......?)
They must be rising a LOT slower than if the economy where OK
But I think it may be too little too late
With this XMas expected to be the worst ever, and the economy dropping still
BR, already being heavily subsidized by a deeply ailing SONY, could bite the dust
When things get tougher in discretionary spending, DVD has the cushion of near a Billion already familiar-and installed players-no need for all-new equipment;
Not sure what BR share has but its probably miniscule and the nations wallets are pretty much locked shut on entertainment electronics
But the REAL death knell for BR is that the young upstart VOD sales are closing in on one billion in sales-which really came into its won in just this year;
And everyone and their brother are jumping into the VOD/DDL Market Google UToob Vuze Stars
DVD/VOD rentals far outstrip BR rentals by a lopsided 90-10%
Maybe this is why APPLE has held off on BR-then again-it would still make for excellent storage-unless an even better format is on the horizon-
or THE CLOUD
I tracked BR marketshare on Endgaget until they took that chart down March 7, for obvious reasons as BR could never hold and defend more than 13% sales per week average,
in a pie graph of only DVD and BR
http://www.videobusiness.com/info/CA6673480.html
