HobeSoundDarryl
macrumors G5
Good observations. But what if they expanded their existing brands horizontally? I see that starting with the iPad Mini.
They cou ld introduce ruggedized iPad Pros for contractors, etc. Maybe a spot-on simple phone with big text for seniors. Would that forestall the need to introduce the next big thing for a while?
Maybe. My belief is that they need an entirely new leg of the table, not variations of the existing legs. For example, roll out iPad 1 and lots of people with iPods & iPhones & Macs buy one. Roll out an iPad Mini and there's a split of who buys iPad 4 and who buys iPad Mini. 10 variations of iAnything doesnt yield 10 purchases per buyer (they'll just buy the ONE variation that best fits their own needs).
New leg to the table should yield something appealing for just about everyone that wants to buy something new from Apple. Then it can go through several variations over the next few years as it's revenue contribution ramps up and up.
Variations like iPad Mini will be required just to keep those parts of the slope propped up as good as possible. Eventually everyone that wants an iPad has a recent one and the compelling reason to upgrade with each new version thins out. For example, I type this on an 2010 iMac, not seeing enough in the 2011 & 2012 versions to drive an upgrade.
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