I always felt that Apple had such loyalty to their customers as we did them. We paid much more for the OS to get a very cool laptops that, spec wise, would have been 1/3 the price if it were windows. I switched back to Apple in 2007, paying the premium price for that fantastic OS and never looked back. The upgrades that came, not incredibly often, were usually spec bumps and you could live with it.
The iphone was pretty regular (although the 3GS was very eh, the internals did make a difference when navigating iOS 3.0). The iPad I thought was going that route, too.
The 4S, really using Siri to push a spec bump when it could have run on the 4 was lame. I was disappointed and for the first time, did not feel a need to line up for a device.
I had bought every generation of the iPad up until this iPad 4/3S. I bought it in April, and in October a updated "twice as fast" one comes out. That was really telling. They had never done that before. Wait a year and hit me with a mediocre spec bump, maybe I will still bite. Millions usually do. Six months? Now that is just nuts.
Please understand, I am not complaining that they are trying to make money, but why do they want to put themselves in the same boat as Microsoft and the hugely fragmented Android market? Why have crazy nonsense like the Sony upgrade policy? I had many Sony Palm Pilots, their life cycle, not kidding, was 2-6 months before the "S" model would come out.
I felt with Apple, this company respected us in the way that we would not feel cheated out of an upgrade. I don't know if this article will turn out to be true, but I can't help but feel that way. I used to think I had a great relationship with Apple. She is a high maintenance expensive dame, but I felt loved. Now I feel used.
Apple isn't your friend. No offense or anything, but people have this mentality that companies owe them... Or people stick up for them like they are buddies. If apple showed loyalty to their customers they would give them benefits from their loyalty. Like Jimmy bought the last 3-4 iPads... Here is some iTunes $$ as a thanks.
Microsoft is doing that now with Xbox Live celebrating 10 years. People who have been with them for 10 years are getting(I believe) a free xbox.
Apple doesn't do these sort of things, although it would be nice.