Really? Did you research it?
To answer your question: HP, DEC, IBM, Intel, Microsoft, NEC and Nortel are the ones standing behind the standard.
If you think for a second those companies wouldn't collectively fight Apple fragmenting an industry standard, you're dreaming, and should google "Samsung vs Apple" as an example of just ONE company protecting their interests.
Additionally, it would go against the very fundamental principal Apple has against fragmentation in technology. Look how they attack Android for having 1 OS with so many variations. Could you imagine the egg on Apple's face if they were to take an industry standard like USB and bastardize it with their own "modifications" ????
Just because Apple has more cash than any single company, they're still small peanuts compared to a consortium of companies like those who stand behind USB... and furthermore, they're not idiots... they're not going to challenge an industry standard that they themselves are trying to be a part of. Your argument seems to be for the sake of argument, and the fact that you would support Apple doing whatever they want because they're worth $700B is scary.