Via CNET: How big is this opportunity? In the 4-year lifespan of [Apple's] iconic MacBook Air, units sold as a percentage of its total notebook supply was 8 percent in 2008, 9 percent in 2009, and 17 percent in 2010 to an estimated 48 percent in 2011, he wrote. I think the MacBook Air, especially with pending refresh, is about to seriously change the game. The fall 2010 MBA's have been a huge hit with consumers, and the people that were laughing at the Core 2 Duo processors are about to get their wishes fulfilled via Sandy Bridge. As we proceed forward, I think consumers are slowly but surely embacing the notion of no optical drives. Technology is progressing forward so that more and more people can ditch discs entirely. I also feel the 11" model was a huge deal and I'm not surprised its been selling a bit more than the 13" model. If an iPad simply isn't suffice for your needs on the road, and you don't need the power of a 13" MBA or MBP, then the 11" MBA is a dream come true. I think my personal scenario rings true for many others. I purchased a 13" base model MBP in the fall of 2009. I needed a laptop and wanted the option of dabbling in video if I ever got around to it. Well I didn't attempt to do any video work, and I started to hate the edge to edge glass screen in any sunlight environment plus I had zero desire to travel with it. I held off getting the 11" MBA because of the lack of backlit keyboard plus the base model at 64 GBs made me want to wait till 2nd generation. Now that the time is approaching, I sold my 13" MBP and will conceed to a Sandy Bridge Mini if/when the video editing bug strikes me. (I just really hope the new MBAs have that backlit keyboard). The MacBook Pro line will now return to being for prosumers (as opposed to the line it blurred with the arrival of the 13" MBP in 2009). Before, the MBA was a niche device for various reasons, but now I feel like it's going to be the flagship Mac laptop. The one that MOST consumers in the market for a Mac laptop will purchase. The white Macbook (if it continues to exist) will be for people wanting/needing that optical drive, not caring too much about total weight, and doing basic computing tasks that go beyond an iPad. The MacBook Pro will only be purchased if the MBA simply isn't powerful enough for a consumer. I find this all insanely exciting. I feel like the Mac laptop that I've truly wanted for years now is finally coming to fruition shortly.