@puma25uk.. I completely concur and agree with you on these points. Simply stated, it's all about 'CONTROL'. I have a 2010 iMac still. I intentionally did not upgrade to a 2011 based on the proprietarized hard disk hardware, firmware. And now, the hard coded, lock down in the new macbook airs. I also am getting royally pissed off at Apple and their philosophy / policy of late. In fact I am 50-50 thinking now return to non-mac equipment, like the Macbook Air challenger soon to be released from Samsung, or the Macbook Pro challenger models from HP and just Hackintosh the frickin' computers. Besides, they are cheaper than Apple's hardware. Apple is primarily a hardware sales company. If they don't have the software, they really have nothing. It's why they are afraid to freely license and release it to other manufactures. Compete competitively and by a large margin with Apple? Now that won't settle well with them I bet! OS-X is Apple's only saving grace for me these days. Muck around with that too much too, and, time to seriously reconsider.
Data already has to be all 'railroaded' through itunes for central control via synchronization. No iTunes, no enjoy your content!! Period. I can not take a simple microSD and insert it into an iPad for example and play my data directly. I first must go through the process of converting videos to MP4 and MOV so iTunes will accept them. Then you have to drag and drop into itunes. Then you must connect your i-toys and make sure itunes is recognizing them. Then you must select what you want to synchronize through multiple screens. Then, and finally, you can synchronize your data so that you can finally enjoy it while on the go? Screw all that crap. Why can't I simply just play my content stored on an SD card by simple insertion? It's not that it is technically unfeasible. As you point out, it is intentional contrived lock down control. Hard coded SSD in Macbook Air breaks? Buy a new one! (of course). And no alternatives from competitors like with memory for the macbook pro (for now). Even that they will contrive to remove control from you for simple upgrades like hard disk and memory going forward. Mark my words! Even SJ himself mentioned, you are looking at the future of the macbook pro embodied in what you see in the macbook air. What does that mean? The DVD drive goes away (that's an obvious one. And, BD never saw the light of day). Your future MBP hard disks will be, well, what you see embodied in the current Macbook Air. (read, lockdown). And ditto for the future of memory in the Macbook Pro (if there even IS a macbook pro).
Not being sarcastic here one bit. Just looking at the changing landscape at Apple. Sooner or later there is bound to be major backlash. It also shows how many in the public at large are ignorant and/or unaware of what is going on. I moved from Windows to the Apple camp when Windows Vista sucked and Apple's adoption of the Intel processor and the OS was looking mighty good as an alternative to the then screwed up Windows. Well, the times, they are a changin'. The winds of fate. There are so many alternatiives gradually coming into play... and not just OS-X nor Windows. Ubuntu Linux, WebOS, Android, ChromeOS. The landscape is changing. Computing style is changing as well. Too much 'railroading' and 'control' tactic, Apple, and I am out of here. You can sell your disposable toys to suckers that don't mind the dictatorship and control factors.