Frankly I'm shocked at how difficult this is for Apple. They've had lots of practice in product rollouts and distribution. Seriously, they had supposedly 2.5mm (est) preorders. There are 4 (yes 4) basic models. What complicates this is the bands. Almost everyone will own a sport band so sell the watch with a black or white sport band and let people buy the expensive bands ala carte. More people would have their watches. Also, what's the point of getting up at 2am CDT time jut to get put in a que? If you can stream video to millions concurrently you can solve the order deluge of a "business hours" launch.
Now, I overslept until the late hour of 3:20am CDT (that's 1hour and 20minutes late). Apparently that was a big error. I'm in the May13 window and presumably, it will be awhile based on Apple still working on 12:03 orders. Not the end of the world, just want to say my peace.
There's been a lot of things said about "brand loyalty" in the last 2 days.... how Apple doesn't reward it's returning customers. I think this is true. There isn't anything in their business model on the sales side that indicates return customers matter to them. When people get up at midnite to order a watch, I suppose they don't need to worry about "loyalists". It would be nice to know that my loyallty is worth something. I don't care about discounts btw.