"It brings Apple Pay out from the big box store and into farmers' markets and boutiques."
Incredibly smart idea.....should be interesting to watch. Heck, those small farmers markets and boutiques that use iPads as their POS systems are more advanced than the big-box stores who's systems are still stuck in 1999.
Yes, please ..... just to be a thorn in the side of Walmart, Bestbuy, Target and RiteAid with their MCX crap..