Who is paying extra for these phones? Certainly isnt us but i see you have no problem paying Apple extra. My GS3 is still cheaper than a iP4S off contract.
You don't think that somewhere in the cost of your device you're paying for all of it's features? Unless you're getting things for free, guess what? YOU'RE PAYING FOR THEM!!! Yay! You pay for the screens, the volueme buttons, the headphone jack, the charging port, you pay for it all! No feature of ANYTHING is free.
What it costs in comparison to something else is really irrelevant.
How is this a hard concept?
Consider how Apple thinks on matters like this:
According to Tim Cook: Can we control the key technology? Can we make a significant contribution far beyond what others have done in this area?
If Apple can't answer yes to these two questions, then there will be no NFC in iPhones. If all one can envision is walking to Jamba Juice and swiping their phone to pay for something, then I don't think NFC is bound for Apple.
Start thinking like Apple. How can Apple add NFC in a way that no other device can, and how can it be added in a way that only benefits iOS users and Apple.
Bank on the Apple store experience changing. Plan on iTunes integration. Figure you'll be able to walk into Best Buy with your wifi only iPad or iPod Touch and be able to buy content via NFC that goes directly on to your device.
It could be huge.
Thank you! Couldn't have said it better myself.