Apple certainly seems schizophrenic. On the one hand, they market their products as lifestyle / boutique objects of wunderlust and yet they seem to nickle and dime people who buy them. Now they're not including display adapters or remote controls with their Macbooks.
Yeah, yeah, I know some marketing student is going to say that it's a brilliant move on Apple's part to save the $1.20 that it would have cost Apple to include these items and to 'encourage' buyers who need these peripherals to buy them at a ridiculous markup. There is a downside. If Apple really wanted to push Front Row into living rooms and get people to try AppleTV or its successor they'd want people to start exploring related features in their successful products.
Look at the Lenovo U110. Now there's a lesson in bundling luxury: A low AND high capacity battery, external drive, and soft case all come with purchase.
When I eat in a restaurant and they skimp on the fries, salad, or pop, I'm sure someone in the kitchen think they're saving 50 cents on the meal. On the flip side, I'm a lot less likely to come back and I'm a lot less likely to recommend the place to friends. For a company that 'gets' so much about presentation, Apple really misses the mark sometimes.
Yeah, yeah, I know some marketing student is going to say that it's a brilliant move on Apple's part to save the $1.20 that it would have cost Apple to include these items and to 'encourage' buyers who need these peripherals to buy them at a ridiculous markup. There is a downside. If Apple really wanted to push Front Row into living rooms and get people to try AppleTV or its successor they'd want people to start exploring related features in their successful products.
Look at the Lenovo U110. Now there's a lesson in bundling luxury: A low AND high capacity battery, external drive, and soft case all come with purchase.
When I eat in a restaurant and they skimp on the fries, salad, or pop, I'm sure someone in the kitchen think they're saving 50 cents on the meal. On the flip side, I'm a lot less likely to come back and I'm a lot less likely to recommend the place to friends. For a company that 'gets' so much about presentation, Apple really misses the mark sometimes.