I'm not a "fanboy" and I have no need to defend Apple, or any other company. It's perfectly reasonable for someone to say, "I don't like the way Apple does this" or "I'm ticked that I have to spend more for accessories" or even "I wish Macs weren't so expensive". It's also fine to say "I've decided that Apple no longer meets my needs, so I'm switching to" Sony or Toshiba or Mattel, or whatever.
The line is crossed when an individual consumer claims that a company is wrong or flawed, just because it doesn't conform to that consumer's wishes. In order to continue prospering, a company must continually meet the needs of a large enough market to generate the revenue needed. Due to the fact that people are different, if you satisfy the majority, there will always be a minority who will complain. Changing your business to cater to the whims of the minority, rather than staying focused on what appeals to the larger market, would be detrimental to ongoing growth and prosperity.
Is Apple flawed? Absolutely! Do they make mistakes? You bet! Are their products perfect? Not even close! But choosing not to include a $35 adapter in the purchase price is a choice, not a mistake. It's a choice that many have no problem with, and a few might. If the masses complained, rather than the minority, they would obviously have made a different choice.
If they included the adapter and the remote, some would complain, "Why don't they exclude those things and lower the price? Why should I have to pay for something I never use?" Did it ever occur to you that Apple may have done some market research and found that the majority never used the remote, for example, so they decided to stop including it? The same goes for the adapter. It's foolish to think that Apple made these choices without careful thought, research and planning.
If you're going to critique a global company, it helps if you start with a more global view of the company as a whole, the marketplace and the most significant competitors, rather than measuring it in terms of your limited view, biased by your own desires, rather than what makes good business sense, overall. You used Lenovo as "a lesson in bundling luxury." How well is Lenovo performing as a company, compared to Apple? How much of a competitive threat do they pose, not only today, but to Apple's future plan and direction?
The bottom line is, it's perfectly fine for anyone to say they don't like Apple, or their products, or their practices. But to claim that they're "schizophrenic" or "missing the mark" because they make a business decision you don't understand or agree with is just plain silly.
Because they made $32 billion last year they did NOTHING wrong?
No, but because they made $32 billion last year, I'm more inclined to trust their business decisions than yours.