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I think Nike is just realizing that when Apple releases their wearables that the Nike product simply won't sell, so instead of keeping a money losing product line on the market, they might be realizing that they need to figure out an exit strategy.

Or Tim Cook doesn't want two of his companies competing with each other?
 
Wearables = this year's 3D.

Oh, I think wearables will have a very VERY long future.
Its always far easier to wear something than carry something.

The only question is, when does technology advance to the point where it can produce a device people want to wear.

I'm sure when the 1st clocks appeared some may of scoffed at the idea of a timepiece worn on your arm, but they got there eventually.

Like Google Glass and 3D Headsets that are coming. We really are at the starting post now thanks to current tech.

I'd love to have a peek at 10, 20, 100 years from now and see what people consider normal then.
 
Literally been saying this for almost 2 years.

It's going to happen, I guarantee it.

Sucks a bit as I've had a FuelBand since Day 1 - and love it.
 
Yup, this is obviously because of the iWatch. I always found it interesting how it'd play out, with Tim on the Nike board and all..

You're neglecting the fact that he can't give out such information to Nike just by sitting on their board.

Along with some of the patents/IP as well?

Nice way for Nike to recoup some money. And anyway, they know Apple's about to own the wearables market.

There hasn't been any rumor of Apple buying up the team. It just says they were fired.

I think Nike is just realizing that when Apple releases their wearables that the Nike product simply won't sell, so instead of keeping a money losing product line on the market, they might be realizing that they need to figure out an exit strategy.

They wouldn't even know whether Apple will release a wearable. Having someone from Apple on their board doesn't allow that kind of privileged information. Policies that say not to speak about unreleased or potential products don't go away just because an executive sits on their board. Where you may be right is regarding dumping a loss leader product line.
 
Shoes as a component

By integrating a lot of features of a phone placing them in the sneakers or shoes they could sell the package instead of just a watch.
Use the shoe to place bluetooth connected components making the watch look more like a watch instead of a woman's bracelet. Getting rid of the phone in the pocket would be a reason for me to have a wearable.
A belt buckle could also hold a spare battery, earpiece, antenna-whatever.
Yes more parts but collectively easier and lighter and more functional.
 
By integrating a lot of features of a phone placing them in the sneakers or shoes they could sell the package instead of just a watch.
Use the shoe to place bluetooth connected components making the watch look more like a watch instead of a woman's bracelet. Getting rid of the phone in the pocket would be a reason for me to have a wearable.
A belt buckle could also hold a spare battery, earpiece, antenna-whatever.
Yes more parts but collectively easier and lighter and more functional.

So I have to wear a certain shoe to get any benefit from the band/watch/health app? This sounds terrible.
 
Looks like they are still going to sell and support. I'd still be weary of buying one and them drop support once the iwatch comes out http://www.phonearena.com/news/Nike...e-FuelBand-new-METALUXE-colors-coming_id55341

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So I have to wear a certain shoe to get any benefit from the band/watch/health app? This sounds terrible.

I have the Nike+ watch and use it without the shoes and works great. You can integrate it with the shoes but I just use the watches GPS to track my runs/calories burned
 
Wearables = this year's 3D.

But 3D is a success. More films are being filmed in and shown in 3D, 3D TV sales are up, 3DS console sales put it on track to beating the best-selling console of all time, Oculus Rift and Morpheus are celebrated by the press and users alike.

Is this a case of "I don't like it so I'm going to say it's a fad"?
 
wearables

So I have to wear a certain shoe to get any benefit from the band/watch/health app? This sounds terrible.

Dude this is Nike. a belt buckle would not be a big extra. Nike could sell the premium versions with sneakers. Maybe even power them by walking!
 
Being fired

That is a situation I do not like to experiment with again.

All of the sudden you have no job and the money you were making barely give you for one month of rent because of the negotiation at the beginning of the hiring process.

Then, you have to depend of your parents again.

Horrible.
 
This does not surprise me a bit. Worked with a few ex-Nike and turned down an offer to work up there myself.

From what I can piece together, executive management up there are two camps. One is the traditional "jock mindset" that wants to keep the cash cow of the Nike brand and athletic marketing going strong. The other is the "nerd camp" that wants Nike to be the "Apple of athletics" selling electronic items for upward mobile fitness-minded consumers.

When one gets the upper hand, the other hand smacks it down. A running joke I heard is their athletic field with the oval running track in front of their headquarters is quite symbolic. That is, you run and run and run to get somewhere but you end up where you started.
 
The iwatch is going to be so much more than any existing "fitness wearable" which are a concept with a very narrow potential market. Note that I'm separating out these new "wearables" from gps running/biking watches (which also have a narrow, but different, market).
 
Maybe it was because people want real, universal data for their fitness, not some proprietary "fuel" point that doesn't really do anything.

Yea, nobody except the software people have a clue what a fuel point is.
 
wrist wearables are going to the biggest tech bomb since windows 8. Nike has taken a clear view of the situation--and I think apple will drop out of the wearables (non)market before it enters

Look at it this way, what was the MP3 player before the iPod? Nothing. What was the tablet before the iPad? Nothing. I see the same thing with a wearable device, Apple doesn't have to invent to innovate. The iPhone changed the face of smartphones and it wasn't the first one. it was the BEST one, that is why all smartphones are like it.
 
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