Nike Reveals AR Feature That Will Let You Find The Perfect Shoe Size Using Your iPhone

[MacRumors]

Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right shoe size to wear.

Image via Engadget​

To use the feature, you'll navigate to a product page in the app, and next to the normal shoe size menu there will be a new option to measure your feet. This will open the iPhone camera, and the app will ask you to stand next to a wall and point the device down at your feet. Once everything is level and your feet are recognized along with the environment, your correct Nike shoe size will be showcased.

"The entire process takes less than a minute," Engadget reported.

Nike Fit will measure your feet virtually down to the millimeter size, and it can tell you if your right foot is larger than your left one, or vice versa. The company says that, based on early testing, it is quite confident on the technology, so much so that it plans to make it a core feature of its Nike app -- it's not just an experiment or a marketing move.

The company plans to take this data even further, allowing retail workers to scan a QR code in your Nike app to get all of your shoe size data and build recommendations based on your profile. Employees will also have their own version of Nike Fit on smartphones to get shoe sizes of customers who haven't used the feature yet. With the data, they'll be able to scan any shoe box and have Nike's system tell them the best size and model.

The Nike Fit data is also saved permanently in the app so that you don't have to use it every time you shop for a new shoe, although different Nike styles fit differently and the app will intelligently recommend the correct size based on whether a style runs smaller or has a narrower fit.

Nike Fit will launch this July in the mobile app for United States users, and those in Europe will see the feature added later in the summer.

Article Link: Nike Reveals AR Feature That Will Let You Find The Perfect Shoe Size Using Your iPhone

 

[H3LL5P4WN]

If this works as intended, this is a godsend.

I only wear Nike and over the years, the differences in size (particularly width) have meant that I have to try the shoes on; I can't just order a pair in my size and expect them to fit properly.

 

[bchery21]

This definitely will help for those of us who order online and can't try on the shoe like you can at a store before purchasing. I'm team three stripes so hoping Adidas does this too!

That said, my shoe size is almost always 10.5 with the shoes I buy...

 

[Romeo_Nightfall]

this is what i like on technology and companies. sometimes they come up with really nice advances!
measuring your feet, knowing internally the cut of their shoes makes online ordering way easier!

 

[Pezboy]

Who would have thought that in 2007 when the iPhone was launched that we would be able to do random but amazing and helpful things like this? This is awesome, if it turns out to be reliable.

 

[keysofanxiety]

This is where AR technology will really change the way we use our phones.

Eventually we’ll have (and are already seeing) AR for most purchases: trying on shirts, furniture for the house, anything like that. Just boring stuff that gets a little easier.

IMO it’s that every day usage which will make AR ubiquitous, rather than crazy futuristic leaps with AR wearables.

 

[TantalizedMind]

I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

Thank you Reebok.

 

[44267547]

“Nike Fit will measure your feet virtually down to the millimeter size, and it can tell you if your right foot is larger than your left one, or vice versa.”.....

Based off this part of the article, it sounds like it’s fairly accurate too, and interestingly enough, I didn’t know that one foot could be larger over the other.

 

[definitive]

Hope they can pull this off. I've tried several iPhone measuring tools in the past for finding clothing that fits, and they were all incorrect.

 

[H3LL5P4WN]

I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

Thank you Reebok.

I've got various Nike running and skate shoes that are all between 1 and 3 years old.

 

[Juicy Box]

I can't just order a pair in my size and expect them to fit properly.

When shopping for shoes or any clothing online, I try to only shop at places that I can easily return stuff that doesn't fit.

Shoes are sometimes a problem, but I find that dress pants tend to be the worse. Over the past two years, I have probably returned three dozen, or more dress pants that I purchased online, because they did not fit correctly.

I only wear Nike and over the years

I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went.

I used to wear only Nike running shoes, because they would typically fit and feel the best to me.

But, I too would have to replace them after about 2-3 months. After about a month, the great feeling of the shoes would start to fade, and they would start to fall apart after about 2 months.

I have since switched to Sketchers, which don't have the great feel of new Nikes, but last for about a year before they need to be replaced.

 

[H3LL5P4WN]

When shopping for shoes or any clothing online, I try to only shop at places that I can easily return stuff that doesn't fit.

Shoes are sometimes a problem, but I find that dress pants tend to be the worse. Over the past two years, I have probably returned three dozen, or more dress pants that I purchased online, because they did not fit correctly.

I used to wear only Nike running shoes, because they would typically fit and feel the best to me.

I just want them to bring the Lunarlon Janoski's back. They were skate shoes with suuuuuper comfortable running shoe insoles. I bought those for two years straight.

 

[nburwell]

If this works accurately, the shoe measurement tool found in most shoe stores will be a thing of the past.

 

[Remy149]

I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

Thank you Reebok.

I have many pair of Nikes more then a decade old that look and feel brand new

 

[B4U]

If I can’t even find the right pair when physically there in the store to try them out, good luck using this to find the right pair......

 

[BaccaBossMC]

So I wear 14 4E shoes... The 14 is only for the extra width, I can fit into a 12 length-wise. I wonder what size the Nike App will say.

 

[Imdougurnot]

I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

Thank you Reebok.

I have a pair of Adidas Campus from 1998.

 

[craigmak]

Just as long as it helps me fight the bots on the Travis Scott 1s I’m all for it.

 

[DogHouseDub]

So I wear 14 4E shoes... The 14 is only for the extra width, I can fit into a 12 length-wise. I wonder what size the Nike App will say.

It will say “buy Adidas or ASICS”

 

[DeepIn2U]

If this works as intended, this is a godsend.

I only wear Nike and over the years, the differences in size (particularly width) have meant that I have to try the shoes on; I can't just order a pair in my size and expect them to fit properly.

Not to mention the design of a particular shoe (even various in same segment: Basketball, Running, etc) have different true to fit vs true to size fit and widths. Unfortunately there is a key part missing with this App .... Arch!

Over the last 20yrs my arch has become more and more flat ... must be all the deadlifts and Leg Presses

 

[MisterSavage]

this is what i like on technology and companies. sometimes they come up with really nice advances!
measuring your feet, knowing internally the cut of their shoes makes online ordering way easier!

It's a really clever idea if it works as advertised. I'm interested in trying it.

Based off this part of the article, it sounds like it’s fairly accurate too, and interestingly enough, I didn’t know that one foot could be larger over the other.

It's a real source of frustration for my mom when she's shoe shopping.

 

[ajguckian]

This is fantastic.

 

[Ruggy]

It sounds great but will it actually improve anything?
At the moment, if shoes were all a consistent size and you had tried one on and found you were a size 10 or whatever, then all you would have to do is always by a size 10, no cool technology needed.
The reason it's so difficult to get shoes to fit isn't that our feet change or that we accurately need to measure them, it's fashion and inconsistent sizing so this is approaching the problem from the wrong angle.
Even when we have tried on a shoe that's the right length, we still have a huge variation in the width, volume etc, plus the shape of some shoes might be great for your big toe but not for the second toe or as often happens with Nike shoes on me, grinds into your achiles heel because the backs are too high.
Plus, shoe sizes in Europe are different from the UK, or the US or China.
A European Nike woman's size 39 is a different size from a man's 39.
It makes no sense but they want to solve it with technology?
They will have to keep an accurate database of the all the internal measurements for their shoes.
The width, height at the arch, internal volume etc and they will only be able to do that if it actually generates more sales otherwise it's just a cost and loss of profit.

Uk shoe sizes are still based on the barley-corn did you know that?
Size 10 is the length of 10 barley-corns.
Crazy.
Just get one system and give internal shoe length inches or centimetres including the width and that'll probably do us.

 

[4jasontv]

I've got various Nike running and skate shoes that are all between 1 and 3 years old.

Do you wear them all?

 

[bchery21]

I have many pair of Nikes more then a decade old that look and feel brand new

Wow! Do you wear them often or are you a sneaker head that collects?