Nike Reveals AR Feature That Will Let You Find The Perfect Shoe Size Using Your iPhone

Discussion in 'iOS Blog Discussion' started by MacRumors, May 9, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right shoe size to wear.

    Image via Engadget

    To use the feature, you'll navigate to a product page in the app, and next to the normal shoe size menu there will be a new option to measure your feet. This will open the iPhone camera, and the app will ask you to stand next to a wall and point the device down at your feet. Once everything is level and your feet are recognized along with the environment, your correct Nike shoe size will be showcased.

    "The entire process takes less than a minute," Engadget reported.
    The company plans to take this data even further, allowing retail workers to scan a QR code in your Nike app to get all of your shoe size data and build recommendations based on your profile. Employees will also have their own version of Nike Fit on smartphones to get shoe sizes of customers who haven't used the feature yet. With the data, they'll be able to scan any shoe box and have Nike's system tell them the best size and model.

    The Nike Fit data is also saved permanently in the app so that you don't have to use it every time you shop for a new shoe, although different Nike styles fit differently and the app will intelligently recommend the correct size based on whether a style runs smaller or has a narrower fit.

    Nike Fit will launch this July in the mobile app for United States users, and those in Europe will see the feature added later in the summer.

    Article Link: Nike Reveals AR Feature That Will Let You Find The Perfect Shoe Size Using Your iPhone
  2. H3LL5P4WN macrumors 68000


    Jun 19, 2010
    Pittsburgh PA
    If this works as intended, this is a godsend.

    I only wear Nike and over the years, the differences in size (particularly width) have meant that I have to try the shoes on; I can't just order a pair in my size and expect them to fit properly.
  3. bchery21 macrumors 6502a


    Aug 3, 2009
    Boston, MA
    This definitely will help for those of us who order online and can't try on the shoe like you can at a store before purchasing. I'm team three stripes so hoping Adidas does this too!

    That said, my shoe size is almost always 10.5 with the shoes I buy...
  4. Romeo_Nightfall macrumors 6502


    Aug 8, 2018
    this is what i like on technology and companies. sometimes they come up with really nice advances!
    measuring your feet, knowing internally the cut of their shoes makes online ordering way easier!
  5. Pezboy macrumors member


    Nov 23, 2015
    Who would have thought that in 2007 when the iPhone was launched that we would be able to do random but amazing and helpful things like this? This is awesome, if it turns out to be reliable.
  6. keysofanxiety macrumors G3


    Nov 23, 2011
    This is where AR technology will really change the way we use our phones.

    Eventually we’ll have (and are already seeing) AR for most purchases: trying on shirts, furniture for the house, anything like that. Just boring stuff that gets a little easier.

    IMO it’s that every day usage which will make AR ubiquitous, rather than crazy futuristic leaps with AR wearables.
  7. TantalizedMind macrumors 6502a


    Feb 5, 2007
    I bought my first pair of Nikes two years ago.... They lasted 3 MONTHS! Into the trash they went. I bought a pair of Reebok and they lasted over a year.

    Thank you Reebok.
  8. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Nike Fit will measure your feet virtually down to the millimeter size, and it can tell you if your right foot is larger than your left one, or vice versa.”.....

    Based off this part of the article, it sounds like it’s fairly accurate too, and interestingly enough, I didn’t know that one foot could be larger over the other.
  9. definitive macrumors 68000


    Aug 4, 2008
    Hope they can pull this off. I've tried several iPhone measuring tools in the past for finding clothing that fits, and they were all incorrect.
  10. H3LL5P4WN macrumors 68000


    Jun 19, 2010
    Pittsburgh PA

    I've got various Nike running and skate shoes that are all between 1 and 3 years old.
  11. vertical smile macrumors 68040

    vertical smile

    Sep 23, 2014
    When shopping for shoes or any clothing online, I try to only shop at places that I can easily return stuff that doesn't fit.

    Shoes are sometimes a problem, but I find that dress pants tend to be the worse. Over the past two years, I have probably returned three dozen, or more dress pants that I purchased online, because they did not fit correctly.

    I used to wear only Nike running shoes, because they would typically fit and feel the best to me.

    But, I too would have to replace them after about 2-3 months. After about a month, the great feeling of the shoes would start to fade, and they would start to fall apart after about 2 months.

    I have since switched to Sketchers, which don't have the great feel of new Nikes, but last for about a year before they need to be replaced.
  12. H3LL5P4WN macrumors 68000


    Jun 19, 2010
    Pittsburgh PA
    I just want them to bring the Lunarlon Janoski's back. They were skate shoes with suuuuuper comfortable running shoe insoles. I bought those for two years straight.
  13. nburwell macrumors 601


    May 6, 2008
    If this works accurately, the shoe measurement tool found in most shoe stores will be a thing of the past.
  14. Remy149 macrumors 6502

    Oct 20, 2016
    I have many pair of Nikes more then a decade old that look and feel brand new
  15. B4U macrumors 68010


    Oct 11, 2012
    Undisclosed location
    If I can’t even find the right pair when physically there in the store to try them out, good luck using this to find the right pair......:confused:
  16. BaccaBossMC macrumors regular


    Jul 8, 2016
    NC, USA
    So I wear 14 4E shoes... The 14 is only for the extra width, I can fit into a 12 length-wise. I wonder what size the Nike App will say.
  17. Imdougurnot macrumors member


    Jul 4, 2017
    I have a pair of Adidas Campus from 1998.
  18. craigmak macrumors member

    Jan 9, 2017
    Just as long as it helps me fight the bots on the Travis Scott 1s I’m all for it.
  19. DogHouseDub macrumors 6502


    Sep 19, 2007
    It will say “buy Adidas or ASICS”
  20. DeepIn2U macrumors 603


    May 30, 2002
    Toronto, Ontario, Canada
    Not to mention the design of a particular shoe (even various in same segment: Basketball, Running, etc) have different true to fit vs true to size fit and widths. Unfortunately there is a key part missing with this App .... Arch!

    Over the last 20yrs my arch has become more and more flat ... must be all the deadlifts and Leg Presses ;)
  21. MisterSavage macrumors 6502a


    Nov 10, 2018
    It's a really clever idea if it works as advertised. I'm interested in trying it.

    It's a real source of frustration for my mom when she's shoe shopping.
  22. ajguckian macrumors regular

    Aug 9, 2012
    Hudson Valley
  23. Ruggy macrumors regular

    Jan 11, 2017
    It sounds great but will it actually improve anything?
    At the moment, if shoes were all a consistent size and you had tried one on and found you were a size 10 or whatever, then all you would have to do is always by a size 10, no cool technology needed.
    The reason it's so difficult to get shoes to fit isn't that our feet change or that we accurately need to measure them, it's fashion and inconsistent sizing so this is approaching the problem from the wrong angle.
    Even when we have tried on a shoe that's the right length, we still have a huge variation in the width, volume etc, plus the shape of some shoes might be great for your big toe but not for the second toe or as often happens with Nike shoes on me, grinds into your achiles heel because the backs are too high.
    Plus, shoe sizes in Europe are different from the UK, or the US or China.
    A European Nike woman's size 39 is a different size from a man's 39.
    It makes no sense but they want to solve it with technology?
    They will have to keep an accurate database of the all the internal measurements for their shoes.
    The width, height at the arch, internal volume etc and they will only be able to do that if it actually generates more sales otherwise it's just a cost and loss of profit.

    Uk shoe sizes are still based on the barley-corn did you know that?
    Size 10 is the length of 10 barley-corns.
    Just get one system and give internal shoe length inches or centimetres including the width and that'll probably do us.
  24. 4jasontv macrumors 68000

    Jul 31, 2011
    Do you wear them all?
  25. bchery21 macrumors 6502a


    Aug 3, 2009
    Boston, MA
    Wow! Do you wear them often or are you a sneaker head that collects?

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29 May 9, 2019