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Intel's pretty much exclusively a CPU company. This is what worries me... Apple thinks it can out-do the biggest CPU maker for Windows PCs.

They MUST have a plan. I mean what's Apple gonna do when Intel releases something that smokes its chips... force us all to painfully migrate back to Intel?
They used to own the company that developed ARM chips. Sold of to stave off bankruptcy before SG returned. Now they only own a share. It’s a company you’d be happy to own a piece of and has been giving all chip makers a run for their money.
 
So a variation of the A14 chip inside a Mac :eek: it must be one hell of a powerful chip. I wonder if they will announce anything else, or if the event will focuses solely on Mac. I really want a new iMac with a redesign, my 2012 is old now but i don't think that will happen at this event.
I doubt Apple will be using a chip specifically designed for phones and tablets into the Macs (probably in some new 12inch Macbooks at most). For MBPs and desktop Macs, I would expect Apple to release a brand new line up of ARM processors specifically designed for these machines e.g. B1, B1X, etc that have more cores, increased size, more cache, significantly more powerful graphics, and other bells and whistles that are more appropirate for this form factor.

Apple Silicon should have completly new branding to diferentiate it from A-class mobile processors. Otherwise, the the reviews headlines for these machines would be "iPhone processor put into a Mac". Apple cant allow this happening.
 
The hardware was fine. It was the fact that the apps were terrible for at least the first 6 months was a big issue for me. Rosetta barely worked.
This time round I expect it will be totally different. I just wish it was a new design instead of peddling out a 4 year old computer for one of the biggest hardware launches in decades. Seems odd to me.

I'm in need of a new MacBook Pro and hope the design doesn't change. Too many rumors about a return to butterfly keyboard makes me scared and I would much rather it launch with the magic keyboard so I can throw my 2016 15" in the dumpster (the keyboard has been replaced 3 times).
 
Intel's pretty much exclusively a CPU company. This is what worries me... Apple thinks it can out-do the biggest CPU maker for Windows PCs.

They MUST have a plan. I mean what's Apple gonna do when Intel releases something that smokes its chips... force us all to painfully migrate back to Intel?

Intel designs and manufacture chips. Apple has secured a deal with TSMC to manufacture the new ARM processors on a significantly more advanced fabrication node than Intel's current best fab. So, Apple already won Intel in this regard. Bear in mind that Nvidia has been negotiating with TSMC to use their 5nm fabrication for the Ampere but finally, they had to go with Samsung. Everyone wants TSMC to build their chips. In a summary, whoever get a good deal with TSMC, would be the one having the most advanced chips on the market. The only thing that remains for Apple is to build a better architecture which is something yet to be seen. If AMD can do it, I doubt that Apple will not.
 
5 years I think. It was my first and only Mac. After that I had to use a windows laptop for work and didn’t have time to even remove my Mac from its bag.
I noticed the first gen Intel MB only got three OS X revision (Tiger), Leopard and Snow Leopard. Of course with the introduction of Core 2 Duo which is 64 bit that likely made Lion and later required. All Apple Silicon Macs will be 64 out the gate, so, I don’t any technical limitations preventing Apple from providing years of OS support.

Also based on how iOS devices are supported for with new revisions, it could be a similar benefit with Apple Silicon Macs. Intel Macs on the other hand, I wouldn’t be surprised if after the 2 year transition, (which is likely to be under promise and over deliver), will be shafted.

My Intel 2015 13 inch MBP has gotten a good run of os releases; originally came with Yosemite and will get Big Sur. Still can’t beat Windows 10 though which even runs on the old Core 2 Duo Optiplexes at work.
 
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I find it interesting how I personally used to get really excited for each new iPhone launch, because the performance increase each year addressed issues that I wanted solved (screen tech, speed, battery life, etc.). But since the 11 Pro Max, as an upgrade to my previous X (which clearly had multiple performance issues), I’m less excited about the 12 Pro’s, other than the return to the squared edge designs.

What I am excited about, is the Apple Silicon Macs and what I believe will be the jump in performance and efficiency. It would certainly be nice if Apple is able to make some form factor changes too, but there would be benefits to using the existing cases for initial MacBook products, as they would be able to maintain battery size, which should translate to longer daily use.
 
Why bother wasting resources on a stale design when there’s a redesign on the horizon?
Stale design? What's so stale about it? And please tell me what's so amazing and innovative about other laptops such as Dell, HP and that boring Lenovo Thinkpad that overshadow that beauty of the MacBook?
 
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I must be the only one who doesn't mind the Touch Bar. :)
I love the TouchBar! It's so handy when it comes to video and photo editing. When I hop off my MacBook Pro with the TouchBar and jump on my iMac that doesn't have the TouchBar I get so lost looking for the extra convenience of having the TouchBar. I really hope Apple extends the TouchBar to all their Mac keyboards.
 
I love the TouchBar! It's so handy when it comes to video and photo editing. When I hop off my MacBook Pro with the TouchBar and jump on my iMac that doesn't have the TouchBar I get so lost looking for the extra convenience of having the TouchBar. I really hope Apple extends the TouchBar to all their Mac keyboards.

finally someone who agrees with me! I have been saying this ever since I got my 2019 MacBook Pro! The Touchbar is great for video and photo editing. Final Cut Pro X saves so much time using the Touch Bar.
 
I would agree, 120hz for display. The first Mac is going to be a small, energy efficient, light unit. We won't see more powerful Mac's to late 2021 and maybe not until 2022.
 
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I doubt it. 120hz is a battery drain. I can definitely see why they haven’t put it into the iPhones this year.
Oh really that much, didn't think about it, but maybe if the chip is more power efficient there might be scope to intro it sooner rather than later. If the iPad Pro can have it, why not a MacBook, with in theory a smaller screen and pixel count an potential space for more battery.
 
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Oh really that much, didn't think about it, but maybe if the chip is more power efficient there might be scope to intro it sooner rather than later. If the iPad Pro can have it, why not a MacBook, with in theory a smaller screen and pixel count an potential space for more battery.
if Apple couldn’t figure it out on the iPhones this year (it was rumoured that they scrapped 120hz for this years iPhones after it failed battery tests) I don’t think they would put it on Macs. I could be wrong tho, we will see soon enough.

120hz is a BIG battery drain, I recently purchased a Note 20 Ultra to try out, i turned off 120hz after it drained my battery a lot (but that is in the uk with the Exynos so I guess that hasn’t helped).
 
The optimism is charmingly naive. All leaks so far point to this being identical to the current offerings, just with a brain swap of dubious value frankly. Unless there is a major price incentive I'm not seeing the hype here.
 
Intel's pretty much exclusively a CPU company. This is what worries me... Apple thinks it can out-do the biggest CPU maker for Windows PCs.
People outside the industry always think that the big guys (Cisco, Intel) know what they're doing. It's amusing...and it's exactly what Nokia said when the iPhone 1 came out. Apple crushed them.

The fact is, Apple chips benchmark faster than mainstream Intel chips and use less power. Apple's actually sold hundreds of millions of it's A-series chips, so it's not like this is something new for Apple.

And in fact, AMD has been eating Intel's lunch lately. And ARM is slowly starting to eat away at the data center, both of which are starting to threaten Intel's high-margin products.

In any case the risk is getting stuck behind someone else's marketing plan, which is what's been happening to Apple. It's hard to differentiate yourself with Intel's marketing cadence, because Intel is never going to put out something an order of magnitude better than current chips unless it's way expensive...which makes it difficult to differentiate. This is the problem in a commodity market. In fact, the main difference between PC vendors is sales/service/support, for the most part - including the enterprise players.

So really, I'd worry more about Apple executing after the first generation of PA Semi guys leave. The good thing is that Apple does attract talent, and seems to be OK at grooming the next generation. As long as they don't lose their focus on the customer they'll be OK.
 
The optimism is charmingly naive. All leaks so far point to this being identical to the current offerings, just with a brain swap of dubious value frankly. Unless there is a major price incentive I'm not seeing the hype here.

I'm expecting at most a 10% underpricing relative to the current models. Historically transition machines haven't been any cheaper than the parallel model, just faster when benchmarked with native apps.
 
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It's a bad idea because people like me don't mind the premium price tag, but mind the terrible ergonomics of such huge devices a lot. I tried the Max once, and I find it just absolutely unwieldy. I'm 99% sure the size requirements of the camera module are a non-issue.

Well, and I'm 99% sure the size requirements are the reason smaller iPhones don't have that camera yet.
 
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Intel's pretty much exclusively a CPU company. This is what worries me... Apple thinks it can out-do the biggest CPU maker for Windows PCs.

They MUST have a plan. I mean what's Apple gonna do when Intel releases something that smokes its chips... force us all to painfully migrate back to Intel?

Yes, they can out-do the largest CPU maker...because they've proven through their chip-design division.

The primary reason why it appeared...oh, just three years or so ago (up until the course-correction with the "come-to-Jesus" meeting with the five Apple tech reporters) that Apple didn't want to make computers anymore was due to Intel not being able to meet Apple's demands for low-power, high-efficiency and fast CPUs. Intel consistently missed its targets on die-shrinks.

On top of that, the products Intel made available were a mismatch for the vision that they had for their desktops and laptops—Intel's inability to meet Apple's needs in types of CPUs made Apple look bad with the products that they had (all of those running hot videos) and that (imo) is the primary reason so many products went so long without updates.

Apple made a decision that they could do it better themselves. I'm inclined to believe they're likely right, at least over the next 3-5 years.
 
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