I don't have a strong opinion either way. I had read good things about both Nikon and Hoya. The Nikon NC seemed like an easier choice (because Hoya has multiple options as to coatings, thickness, etc.).
The Nikon NC was the only one I purchased new. I have a couple of used lenses that included Hoya UV filters.
As always, others may have different views.
I don't use any filters.
I think Thom Hogan's site has a good piece about filters on it (it's actually got pretty good articles on a whole host of stuff!). I seem to remember he argues you should use the best you possibly can. The rationale is that if you are spending $$$$ on a lens it is counter intuitive to put a filter in front of it that will reduce the performance of the lens. Sounds logical to me.
theres a seller on kijiji selling a 24-120mm VR zoom nikon lens for 200 dollars, is that a good deal? lol