Clueless
I dont think some of you get it.
Nintendo DS is a mobile device
iPhone is a mobile device.
Just that alone they are in competitions with each other.
Which should scare Nintendo.
When the consumer is at home,they play their console however if they are in a car,in a bus,in the office,etc.
What is the consumer going to pull out.
Is the consumer going to pull out a DS or a iPhone.
That is the big threat that Nintendo sees.
Another exemple
How come no one wears watches anymore.
10 years ago I used to see almost everyone with a watch.
What happen?
Cell phones.
Cell phones kill watches.
So even if the DS is a pure gaming device and is able to have better games.
If we go back to the watches-cell phone argument.
Watches were able to tell time better yet ppl stop buying watches.
