Control.
It's all about control.
The USRR had their choreographed May day parades and Apple
has their ironically titled "media" events where they restrict the media.
I wonder if atendees get shocked if they don't clap and "woooooooooo" loud enough?![]()
I wondered about that clause in the invitation where it says that "I agree to wear testicular ground clamps that Apple will provide and install at the entrance to the event".