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Good call. No reason to just increment the series number if there's nothing really new under the hood. I have an Ultra 1 and wouldn't plan to update for a few years anyway. I'm also past the point where I'm all that upset if the device I'm buying is a year old design. It's good enough for what I need.
Also wearing a U1 daily since launch, like the black color today but no compelling reason to update so the 1 soldiers on.
 
Casio, Timex, and Swatch don't have a $30 billion annual R&D budget.
They also don’t make phones. But they do make watches, and that’s what I’m referring to. Not every year has to be a quantum leap, and I kinda like the Ultra 2 as it is, personally. The 10 really doesn’t have anything over the Ultra 2 except the 1 second refresh rate. That’s it. Wooooow, the ultra got left behind!

Also, I remember last year there was a great wailing and gnashing of teeth that Apple didn’t make the Ultra 2 in black. Well…now they have. :D
 
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I’m just happy that I’m not ‘forced’ to upgrade my AWU2 this year, haha!!

This will be the first year since S0 with no AW upgrade for me (though my wife will still have an unbroken streak going from S9 to S10 haha!!)

I DID order the natural Ti Milanese band though. Looks cool.
 
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How long have Mac Pros gone between updates in the past? It is strange, but not new for apple.

I think the watches in general have a much longer upgrade cycle so it kind of makes sense to slow down the updates, especially when there isn’t much new to add. I was hoping the new software features would all be available on the original ultra. I wear mine all day and all night (pretty much only charge it when I take it off in the shower) and the sleep apnea detection would be nice to have, but not enough for me to consider upgrading.
True re MPro, but, the AW incl Ultra sells at much higher volumes and appeal to a lot more people. It’s like with iPhone, don’t “have” to upgrade every year but not refreshing high volume products will leave a bad taste for a lot of folks
 
Good call. No reason to just increment the series number if there's nothing really new under the hood. I have an Ultra 1 and wouldn't plan to update for a few years anyway. I'm also past the point where I'm all that upset if the device I'm buying is a year old design. It's good enough for what I need.
What about those who have S4/5/6? They don’t “need” and updated Ultra and can buy last years model?
 
They also don’t make phones. But they do make watches, and that’s what I’m referring to. Not every year has to be a quantum leap, and I kinda like the Ultra 2 as it is, personally. The 10 really doesn’t have anything over the Ultra 2 except the 1 second refresh rate. That’s it. Wooooow, the ultra got left behind!

Also, I remember last year there was a great wailing and gnashing of teeth that Apple didn’t make the Ultra 2 in black. Well…now they have. :D

Those are not technology companies and the market doesn't expect announcements every September from them. You can't compare Watch Ultra to Casio, just like you can't compare iPhone to Panasonic cordless phones.

Apple Watch packs billions of transistors with the latest health tech. People expect an annual cadence rather than just a new color.
 
The Apple Australia website shows the Apple Watch SE available from 20.9 implying a new model..
 

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Same thing in Canada, but the specs don’t make it look new. Odd
You guys are both right. Its the same SE, but new stuff (bands etc.) in the box / box itself so new SKU available for preorder on the 20th.

Good to keep in mind the S10 SIP didn't get a big CPU processor upgrade (that was last year, which was huge cause it had been alot of years since the CPU etc. was upgraded on the watch) so the Ultra not getting it doesn't mean much since the Series 10 watch basically has the same CPU etc. as the Series 9. Apple updates the SIP number every year on the Series but it doesn't mean much (unlike the iPhone where its real processor upgrade yearly).
 
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What about those who have S4/5/6? They don’t “need” and updated Ultra and can buy last years model?
Sure. Like I said, it doesn’t matter to me if the design is a year old, it’s good enough. I don't care if car I buy a car on the exact year of a refresh. Same with most other things. Once a technology is this mature, the point is just to keep improving it steadily over time so when we update after a few years there's a benefit. The year to year differences don't mean much any more.
 
Sure. Like I said, it doesn’t matter to me if the design is a year old, it’s good enough. I don't care if car I buy a car on the exact year of a refresh. Same with most other things. Once a technology is this mature, the point is just to keep improving it steadily over time so when we update after a few years there's a benefit. The year to year differences don't mean much any more.
Sure, but 16 updates in as many years to the iPhone, some new MBA or MBP on an almost yearly cycle - why make a stop with the ultra? It sure sells in higher volumes than Macs.
 
The standard watch updates are good. The Ultra still has a long ways to go to compete with Garmin watches. The sleep apnea detection is tempting to me, but I still need what my Garmin Epix 2 Pro brings over what Apple offers.
Was planning on keeping my Garmin Epix 2 for mainly specific activities, and maybe getting the Ultra2 for more day to day, but with no updates this year, it's likely they'll be significant upgrades in a year, so probably hold off until then.

Iphones and iPads can be passed down to family members if I want to upgrade, AW Ultra 2 less so, given the size.
 
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I call foul on the Series 10 rhetoric by today’s Apple commercial.
A “New design” Tim said. —Nuh-uh. It looks the same.

“Look, a bigger display so you can see the workout numbers easier!”
Um, BS: We know some of you want a small watch surface like the original 38mm or even the later 40mm, but we can’t make it that small anymore due to what we’re cramming in there so we will SPIN it as a bigger surface for your benefit.

And even though you cannot tell, the Watch 10 is a little thinner.

Now, EVERYBODY who wants a new Apple Watch gets a BIG ONE on their wrist! Yeaaaaah!

I don’t want a bigger watch on my small wrist. If I really need to interact with a bigger screen, I’ll pull out my phone.

As a well-known Apple Fanboy amongst my friends and family, this Apple Watch and its sales spin is embarrassing.
 
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Sure, but 16 updates in as many years to the iPhone, some new MBA or MBP on an almost yearly cycle - why make a stop with the ultra? It sure sells in higher volumes than Macs.

Because there wasn't any improvement to make this year. Phones, Macs, iPads have a lot of components that can show incremental improvements. Faster processors, better camera, something about the screens, add a button for photos. The watch just doesn't have that many degrees of freedom. A thinner Ultra is a more fragile Ultra. The AW10 just got a screen that essentially matches the existing Ultra screen. They could have updated the SoC, but is anyone really complaining that their watch is too slow?

We see this with other Apple products. As far as we can tell, they aren't marketing the new APMs as anything new, just the same thing with a USB-C connector. It was most obvious in the Intel Mac days-- they didn't pump the processor 10% and call it a whole new thing. They waited until there were enough improvement to justify a new release.

Some people will try to say that Apple releases things all the time that aren't better than the previous, and maybe they believe that or maybe they're addicted to complaining, but there's always been a threshold of customer visible improvement below which Apple doesn't bother going through the motions. I'm sure I'll get hit with a bunch of "what abouts", and I'm sure there's exceptions to the pattern, but in general Apple doesn't waste their time or ours until they think there's something worth selling.

A lot of companies will go through great contortions to try to make it look like there's something worth releasing every year, to keep that pipeline fresh. Apple don't play that.
 
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I call foul on the Series 10 rhetoric by today’s Apple commercial.
A “New design” Tim said. —Nuh-uh. It looks the same.

“Look, a bigger display so you can see the workout numbers easier!”
Um, BS: We know some of you want a small watch surface like the original 38mm or even the later 40mm, but we can’t make it that small anymore due to what we’re cramming in there so we will SPIN it as a bigger surface for your benefit.

And even though you cannot tell, the Watch 10 is a little thinner.

Now, EVERYBODY who wants a new Apple Watch gets a BIG ONE on their wrist! Yeaaaaah!

I don’t want a bigger watch on my small wrist. If I really need to interact with a bigger screen, I’ll pull out my phone.

As a well-known Apple Fanboy amongst my friends and family, this Apple Watch and its sales spin is embarrassing.

As someone who's going to cling to their 13 Mini until the glass reverts to sand, I think your read here is wrong. Most people I know, even small people, want the larger surface. They don't want to have to deal with a less usable interface just because they have a smaller wrist. I'm sure Apple sees that in their sales data.

Going from a 44mm series 4 to the Ultra was all upside for me. Being able to tap out my password, or even a text message, without needing to whittle my finger to a point is a huge benefit.

I don't think it should get much bigger, but I think it loses a lot if it gets much smaller.
 
KaChing - gor myself the new AW 10 and the AirPods 4 with ANC - great offerings coming from the AW Series 4 - six years of daily use makes the AW4 Stainless Steel a steal for the money for me. This means just € 10 per Month in average - not bad IMHO.

My AW 4 will keep serving me as a handyman watch for the rough tasks where the new Titan would be too new and shiny.

My AW 4 sill looks like new after six years of using it. Great design and very useful device.

Thinner, larger and lighter is a big plus for me. Well done Apple
 
The iPhone is getting some knocks from users who don’t understand how product roadmapping works but if we want to aim any ire at any product, how about the Watch 10?

It didn’t matter that Apple barely updated it for the last 6 years because it’s a wristwatch, something people don’t really ‘upgrade’. But surely they could have don’t something better for the 10th version than run it over with an iron?!
 
No but many will see the Ultra as the top of the line - best they can do with the Apple Watch … and it’s not really the best of the specs any more. Might have better GPS and battery but should have made it a spec bump at the very least
Many are wrong. It is not and it should not be the top of the line, it is just a specialised model for a very specialised audience. It should see occasional updates but there is no point in updating it yearly as it is intended for a very small audience.
 
A lot of companies will go through great contortions to try to make it look like there's something worth releasing every year, to keep that pipeline fresh. Apple don't play that.
That’s literally what Apple does with the iPhone for the past couple of years. A little better camera, and a little faster processor has been accompanied by a new button for the last two years. If they continue this path they will run out of space for new buttons on the sides of the iPhone soon.
 
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