I shake my head at threads like these... I'm going to reword your comment to reflect what it really says.
I'm not a fan of Apple's marketing strategy and I want mine now.
Break it down into the two parts: Not a fan of Apple's marketing. Seems to be working for them pretty well, wouldn't you say? Each celebrity sighting gets every tech site to post the picture and get the crowds whipped into a frenzy. They got them literally a few days before launch. The excitement of a celebrity wearing something the common folks can get will die on Friday.
And you want yours now.... don't we all? C'est la vie. It'll be on your wrist as soon as possible, given your order time, model popularity and supply. Enjoy it when you get it.