My only "problem" is how blatant it is. It makes Apple look needlessly desperate when they really don't have to, given how well the watch is selling already.
People on these very forums and elsewhere crowed about Oprah shilling for the Microsoft Surface and then later tweeting from an iPad, or Alicia Keys shilling for BlackBerry, or Jessica Alba shilling for Windows Phone. People mocked these companies, but now Apple is basically doing the same thing.
Previously when you saw a celebrity with an Apple product you could assume that it was their choice and not a marketing stunt. Now it's painfully obvious that these celebrities are paid shills and not actual users - Karl Lagerfeld's watch is still on the initial pairing screen, for Christ's sake - which leaves a bad taste in my mouth.
If Apple thinks these marketing efforts will sell more watches, more power to them, but it certainly isn't doing anything positive for me.
Watch is being positioned as a fashion item and want to expand the customer base. I'm just not a fan of seeing all the celebrities with it before release. I liked it when even they had to wait as well. It's not a rant damning the company just something I wanted to share on this forum. Don't read too much into it.
