The conversation whenever an existing app goes subscription is always interesting to read, because every user is very different. I have always loved trying out new apps from the app store since it's beginning, but as many here have stated, I download so many fewer apps these days that even three years ago, because of the subscription craze.
My logical brain completely understands why these developers go this way. Of course, I'm old enough to remember going to an apple reseller and shopping the software shelves, where most boxes cost $50-80, and then there were the few big names that were >$200. I don't know exactly why the app store raced to the bottom with pricing, is it because it started with iPhone instead of iPad, or because Android exists, and no one in that ecosystem originally was even willing to spend $1.99 on anything??
However, here we are, and I bought Notability who knows how many years ago, and it sat on my iPad, mostly unused, simply because I didn't have a big need for it, in my line of work. I work on a Windows PC, any odds and ends get scribbled on a notepad, then tossed in the trash, and I go about my day. If I were in school, my needs would be completely different, likewise if I dealt face to face with clients every day, it would also be different, but I primarily deal in email, so I don't have to worry about that. Still, my eagerness to try stuff, resulted in a dilemma a while ago, on whether I should try GoodNotes out, and basically, since I already have Notability, barely used it, and did almost everything in Apple Notes, I decided I didn't need to shell out $8 for it.
Similarly, a few years ago, I flirted with switching from Apple Notes to Bear, as it was highly lauded at the time. The thing is, it was purely aesthetic. Bear looked nicer, and Apple still had that awful paper texture in notes at the time. But I could not bring myself to pay $1.50/month to sync notes between my devices just because it looked a little nicer than Apple's. In the end, I'm happy I made that choice, because now the texture is gone, and Apple notes has all of the pencil integration for handwriting as well.
In the end, I think that the cost of a subscription is really important. I want all of these apps to succeed for the audiences they have, but there are so many that I look at, and before I even hit the download button for the free version, I check the subscription costs. All of these mindfulness apps, health tracking apps, etc, they all are subscription based now, and I get it, they have people providing content on their network. But the idea of paying $60-99/year for any of these apps that often rely mostly on me entering my own content or data (vs. streaming subscriptions to which what I am paying for is entirely created by other people for my enjoyment) is laughable.
The thing that got me about Notability is that the new subscription is a yearly payment that is 50% higher than the original cost of the app. So, not only did they expect their base to pay for the app again every year, but they expected them to pay much more than many customers may have even been willing to pay in full once for the app at all. $15/year to enter text just seems exorbitant. This is a similar cost to Bear, I understand, but at face value even the discounted promotional rate was $12, $2 more than the app cost a week ago. I wonder how much actual research goes into successful app subscriptions. I wonder how well a similarly rated app that charges $5/year does vs one that charges $20/year, I feel like $5 is easy money to gamble for a year on an app, and you could easily exceed 5 interested parties for every 1 that is willing to pay for the $20 app. Add to that the good will from the community, as I guarantee you the reaction to Notability would not have been as negative if the annual subscription was LESS than the original app price.