Yes, they could have provided existing users with a lifetime subscription. But as far as I know Notability is only available for Apple products... that might have played a part in the decision. We all know Apple users are more willing to pay for apps, however that doesn't make it right.This! I didn’t even know a lifetime subscription was a thing. That proves that Notability did have an alternative that wouldn’t have punished existing users but chose not to utilise it.
I honestly don't think they should have a provided a lifetime subscription model... as @Abazigal mention they used the app for about a decade, while only paying 10 bucks for the app. And with the added features during that time period... that was a crazy good deal. I mean, sometimes we have to look at it from a different perspective.
I actually prefer Notability developers to freeze the app and allow the upgraded version with iCloud sync to entice customers to switch. They shouldn't strip the app completely, but features that require maintenance needs to be applied for the upgraded version only.
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