I'll bet the reason its marketshare in notebooks dropped is that everybody is like us, waiting to buy until the MB's and MBP's are updated.
Everybody is DEFINITELY not like us, that's for sure. While the impact of sales to existing MB/MBP owners may be significant, a large jump in these figures
could be representative of growth in new users--a longtime metric of success for Apple. Without the full report and an explanation of the methodology, it would be difficult to draw definitive conclusions on the data.
The marketshare numbers seem a bit bogus because they're retail store only. Notice that Dell isn't anywhere on the list. I'd think that most corporate sales don't go through retail stores. Overall market share must be less -- not 7.7% and 9.9%.
These are US figures. What about worldwide marketshare numbers for computers, operating systems, web browsers and MP3s?
Irrelevant. The market report was sliced and diced for the U.S. market
retail sales because that's the scope of the report. For whatever reason (costs, accuracy, time sensitivity, constituency) the report left out WW figures doesn't make it useless or bogus...If you were a Best Buy or Circuit City executive looking to plan U.S. strategy for your computer sales, which report would you purchase--a U.S. retail report or a WW computer industry report? Each of these things cost upwards of $3-5K per report...
The iPod dip is true. I ride the NYC subway a lot which is a good indicator of that technology people use. I few years ago you would see that all of the Mp3 players were iPods, now I am seeing all different kinds.
Anecdotes are like the single-celled protozoa of evidence...Everyone in my neighborhood drives a Chevy, therefore Toyota must be doing terrible. (Obviously not true.)
These numbers mean very little.
Without direct sales (read Apple Stores, Apple online and Dell) what is the point of saying anything?
Without numbers from the largest retailer on the planet what do these numbers say? Not much.
This is for only one small section of the market.
Look at the top two spots. Those two are featured at Best Buy and Compusa like crazy.
They can say quite a bit, actually. The right set of data for the right analysis...It could be surmised that the retail chain market is a proxy for computer adoption rates across the U.S. The fact that Apple is in the top five laptop unit sales despite holding a small minority in the overall market figures is encouraging. It can mean that people off the street, who don't have access to expert advice or are motivated by mass promotions (i.e. TV commercials) are buying Apples despite their relative inexperience with them...
My point is the numbers are there for the executives and consultants to make sense of it. When these figures are presented to the board or client, I can assure you they aren't just regurgitations of the printed report. Anyone can read the report, but it takes quite a bit of work to make a forward-looking statement or build an argument to base a solid strategic plan.
The USA is not little...its a very large country.
And the reaspm MR did not say where the data is from, is because the NDP Group never told us.
5% of the population drawing 25% of the resources...yeah, I'd say its large. The U.S. still has the largest, strongest consumer market in the world.
The data usually comes from surveys straight from manufacturers who agree to give broad numbers and estimates. The numbers that we see are aggregates and won't reveal any sort of confidential or proprietary information that would compromise their business.
