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NPD: U.S. Mac Ownership Grows, But Nearly 85% of Mac Households Also Own Windows PCs

PC desktops are so cheap, it would be somewhat negligent to not buy one for the 'family computer' in the household. You can find a great deal these days for a PC, and you really can not with any Apple Computer...

Apple computers will always have a tough time in the business world vs. Microsoft. Microsoft software, mostly their OS's, Office/Outlook, and the reality of what is already implemented into users and businesses throughout the world - is very strong, and would take a long time for Apple to begin the process, as I think they are, one step at a time.

One thing that we have to realize that Apple is doing well that does not get much attention - is their response to education. They have and are looking to spark more & more Macs into classrooms, and especially Universities & Colleges. I have college friend who works in that division for Apple, and they talk with almost every university & college to gain exposure (of course), but to ultimately show the benefits of Apple computers...

I think this statistic/bar graph will keep on growing for Apple... Hopefully, increasing exponentially at one point. :cool:
 
I always take these surveys with a grain of salt - I have a Macbook, a Vista Quad Core, an Ubuntu Box running on a P4 - what is ths counted as? - and an old XP laptop that never gets used. My next purchase will probably be an updated desktop which will be a W7 based machine - at the moment there's plenty of life left in the Quad Core though so no great rush.

So what this tells me is that of the Mac owning population surveyed, 85% of them are either primary or secondary Windows users and 15% of them are Mac only which kind of blows away the 'once you use Mac you never go back' theory. Also, of that 15% how many are running Windows on it at least part of the time?

Not convinced here at all.
 
crackbookpro said:
One thing that we have to realize that Apple is doing well that does not get much attention - is their response to education. They have and are looking to spark more & more Macs into classrooms, and especially Universities & Colleges. I have college friend who works in that division for Apple, and they talk with almost every university & college to gain exposure (of course), but to ultimately show the benefits of Apple computers...
Click to expand...

That Apple relinquished its foothold in education to the likes of Dell and now has to fight to get it back was a serious strategic blunder. Sure, a lot of the Apple phaseouts in schools were due to chronically ignorant IT directors (you know, the "3rd graders should use Windows because that's what they use in the real business world" bullcrap), but it's obvious that Apple dropped the ball.
 
I have a lot of computers in general. :p

You tend to have the parts to slap new machines together for $100 when you do yearly minor upgrades.
 
1 Mac (15" MacBook Pro), technically 2 Windows PC's, but one is a junker that I picked up for $80 from the local university. Intent was to make it a server, but haven't deployed it yet. Probably never will at this rate. The other is an Asus EEE PC netbook which I use a lot when travelling.

I find the correlation with consumer electronics interesting. I would have thought it to be the opposite. I used to own a lot of little gadgets -- mp3 players, FM transmitters, webcams, various USB toys, etc. My friends used to ask, "So what new gadget do you have this time?" every time I saw them. And usually I'd have something to show them! But these days I've learned that more is not better, and I'm much pickier about what to keep around.
 
Hey it's true. I do own Macs and PCs. But I also own a vacuum and I didn't toss my brooms so I guess each has their place in the order of things :)

Also the other stuff. I own tons of consumer electronics, but that's more of an addiction than anything...
 
Their list of CEs is very odd on the graph. Why are iPod and iPod touch listed separately? How come there's no cellphone option? What about those with 50"+ plasma TVs?
 
supmango said:
I really wish someone would hurry up and actually release some malware for a Mac so that I could actually give some validity to this post. I just don't see it happening at this point, or any point in the foreseeable future.
Click to expand...

There is malware for Macs, and it's been around for ages. Hence why the official line from Apple suggests Mac users have anti-virus software (more to cover their own backs though I guess).

However, there are no viruses for Macs as yet.
 
JeffTL said:
In other news, people sometimes keep their old computers that are still good for something
Click to expand...
I keep an old Compaq desktop networked and connected to an even older HP laser printer that still uses a parallel port. I have to fire the Compaq up running XP just to print. :eek:

I'm too cheap to buy the special $17 USB cable (or just too lazy).
 
All Im seeing is that there is a clear difference in richness. 50" tv? When the hell did that be considered a trend?

This just suggests that rich people buy macs more, which is obvious given how expensive they are. Theres no trend here. If poor people could afford 50"+ tvs, GPS, and Digital SLR's then theyd get them.
 
I am wondering if households were counted as having PCs if the occupant purchased Windows for Parallels. I do not have a PC, but I have Windows running on Parallels.
 
stainlessliquid said:
All Im seeing is that there is a clear difference in richness. 50" tv? When the hell did that be considered a trend?

This just suggests that rich people buy macs more, which is obvious given how expensive they are. Theres no trend here. If poor people could afford 50"+ tvs, GPS, and Digital SLR's then theyd get them.
Click to expand...

Exactly. All this graph showed me was the people who buy macs are the same people who buy lots of other expensive consumer electronics.
 
well yeah, do you think someone who has just bought a shiny new mac will throw out their windows computer? this comparison is trying to say mac users buy more/better tech stuff.
 
well that is my home - but both my macs have Windows in them as well.
 
I doubt that most of the 85% just have the PC lying about like many in this thread have concluded. From my experience doing on site repairs. Most households have family members that do not want to switch to Mac OS X. So some use Windows others OS X. That or the parents by themselves a Mac but are not about to drop a grand on a notebook for the kids. So the kids get cheap Dells.

The only houses I have seen that are exclusively Mac either are very wealthy or have just one or two computers.
 
12% of home market share, whereas other INFERIOR PC makers just lose participation? There is only one statement to be made:

MS IS DEAD. DELL IS DEAD.

Go eat some crow, MS fanboys.
 
1 - PowerMac G4 (2002) -- Ha! Time to upgrade
1 - PowerBook G4 17" (2003) -- Ditto
1 - MacMini (2006)
1 - iMac (2008)
1 - Macbook Pro 15" - (2009)

1 - iPod Touch 1Gen (16GB)
2 - iPhones 1Gen (16GB)
1 - iPod Classic (160GB)
1 - iPod 5.5Gen (80GB)
3 - Shuffles 2Gen (2GB)
1 - SLR Nikon D90
2 - Flip Ultra 2Gen
2 - 50" Vizio Plasmas
1 - Garmin Navigation

0 - PCs

I buy too many electronics, but I will never buy a Windows computer. Never.
 
The reason we still have PC's is for the games, and that's mostly legacy stuff.

On the other hand, UbiSoft has yet to release SilentHunter IV or the newer Ghost Recon titles for the Mac, so we don't really have a choice when there's something really hot-to-have.
 
BRLawyer said:
MS IS DEAD. DELL IS DEAD.
Click to expand...

MS has 93,000 employees, so I see a little bit of life still there. As for Dell, he said that 10 years ago. Everybody gets hurt feelings now and then. I remember being criticised by my brother for buying sliced cheese in '96. You gotta let it go like I did.
 
BongoBanger said:
I always take these surveys with a grain of salt - I have a Macbook, a Vista Quad Core, an Ubuntu Box running on a P4 - what is ths counted as? - and an old XP laptop that never gets used. My next purchase will probably be an updated desktop which will be a W7 based machine - at the moment there's plenty of life left in the Quad Core though so no great rush.

So what this tells me is that of the Mac owning population surveyed, 85% of them are either primary or secondary Windows users and 15% of them are Mac only which kind of blows away the 'once you use Mac you never go back' theory. Also, of that 15% how many are running Windows on it at least part of the time?

Not convinced here at all.
Click to expand...

What you say here makes sense considering that based on internet usage statistics OSX appears to have around a 5% share.
 
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