Imagine being handed the iPhone, iPad, Mac/Macbook, and an App Store empire on a silver platter, and 15 years later, you've somehow still failed to keep the company [Apple] from being the most valuable in the world. Not only that, but your company is being beat by a chip/AI company (Nvidia), and also your most major competitor (Microsoft). Seriously? How can you not take those products and beat the living SNOT out of Microsoft??
Now imagine this... While still failing to be the world's most valuable company --- the focus has been on a failed AI system, failed VR headset, failed car, and a failed OS [entire ecosystem] re-design. Not to mention the numerous lawsuits that Apple has lost, and Apple's focus on making everything colorful and childish.
It's unfortunate many are stuck in their ways and aren't willing to try something new, because Apple would be royally screwed, big time. Apple has no future, other than to keep milking Steve Jobs' innovation from 15 years ago. It's obvious that Apple is out of ideas and lacks quality control.