Steve Adams
macrumors 68000
Microsoft has an ultra before mac. So does samsung.So Microsoft will have an Ultra too.
Microsoft has an ultra before mac. So does samsung.So Microsoft will have an Ultra too.
Oh wow, finally some competition after....6(?) years?
That doesn't mean anything though. "Ultra" is just a marketing term. Coca-Cola could release "Coca-cola Ultra"m but that doesn't mean a caffeinated drink has got a lot of compute power or CPU/GPU cores.Microsoft has an ultra before mac. So does samsung.
I think NVIDIA’s new AI-focused hardware could create an opportunity for Microsoft to introduce an entirely new consumer operating system rather than continuing to evolve Windows. Windows remains deeply entrenched in the enterprise, where backward compatibility and stability are critical, but a new platform could focus on personal computing and be designed from the ground up for modern hardware architectures that combine CPUs, GPUs, and AI accelerators. It could support existing Windows applications through a compatibility layer while encouraging developers to build native applications optimized for the new platform over time.
The key would be positioning. I wouldn’t market it as an “AI Operating System” because many consumers still associate AI with privacy concerns, surveillance, and job displacement. Instead, market it as a faster, simpler, and more secure computing experience. Let AI work quietly in the background to improve productivity, search, automation, and personalization while keeping most processing local to the device. If done correctly, the platform could gain traction in the consumer market first and eventually mature into a viable enterprise alternative, much like other successful operating systems have done in the past.
At this point, Intel's only valid choice to survive seems to try to become an awesome US and EU foundry and hope to capture some of Apple, AMD, Nvidia and Qualcomm's business.Enjoyable to watch Intel’s death spiral.
If like the DGX spark not too bad. Not as good as a Mac Studio, but better than most Nvidia GPUs to run AI.Computing per watt?
No words about that.
Could mean it got more caffine though? who knows. ha ha. Pro was the term for awhile, then it was max. They have to keep thinking of new catch words. sThat doesn't mean anything though. "Ultra" is just a marketing term. Coca-Cola could release "Coca-cola Ultra"m but that doesn't mean a caffeinated drink has got a lot of compute power or CPU/GPU cores.
Wow 1998 wants it's joke back. I have multiple windows systems running and exactly one has ever crashed because a motherboard is going bad. Apple NEVER has hardware issues MIRITE?Imagine having a Windows machine that can crash faster than previously thought possible!
Agreed. Making little AI niche's in hardware distributed across consumer devices, all of which are attached to the internet – what could possibly go wrong?"AI agents that can work proactively across apps and run in the background as a personal 'teammate.'"
What a revolting concept. Thanks for warning us, Nvidia PR.
Enjoyable to watch Intel’s death spiral.
nVidia and Apple offer different sorts of challenges. Both are appealing to engineers, just depends on your interests.What did Nvidia do- offered a higher pay than Apple or Qualcomm to get their engineers?
I'm VERY interested how things are going to change at Apple, if any.Well…..it’s a good thing John Ternus is about to step up to the plate 😎
It's a bit of a mess. Moving the OSes to "year" was sensible.I wonder who will win the race to get to use the "Ultra" moniker. I personally think the words "pro", "max", "plus", "premium" offers no semantic value and are just marketing "hype" words. In a way I miss the old days when you had Macs that were Pro and not Pro which inherently made sense. I do understand that these days, Mac customers are more complicated so the product line becomes more complicated. Now you have computers that are named after hype words, and also include processors having hype words.
Yeah, Just decided to buy a macbook pro M5 14 inch. I am going to bump to 24gb and 1tb and call it a day. It's going to be 1/2 the price of these, it's going to be free of ai Slop and I can still access all our microsoft services through MacOS/iPadOS. I am fine doing that. Too little to late on the hardware side of windows.If you're lucky they will have misunderstood consumer sentiment enough to offer a premium version of the chip without the slop section at a lower price.
It's a bit of a mess. Moving the OSes to "year" was sensible.
Air, Pro, Ultra, Max etc would be more useful if they were kept only for products, not processors.
Processors could be named simply by generation and CPU / GPU core count.
So, rather than saying the word salad like "I've got a Mini with a Pro and I've got a pro with an Ultra", "you could say something like "An M5 18/40 MacBook Pro running 26".
Much better for quickly giving the needed information, but marketeers would absolutely hate this 😛
I feel the linux crowd doesn't change. There is always one or two elitists in a topic that drops a pro linux comment. Usually every couple years I look at the various distributions and come to the same conclusion - it's still far from any kind of mainstream adaptation, nor does it remotely compete with non-open source OSes (MacOS/ Windows) with respect to app selection or reliability of existing apps. The age old axiom "you get what you pay for" applies.As for Linux…same old same old. A new laptop comes out. The holier than thou Linux guys start demanding Linux support but it’s pointless because the serious apps the majority of user need do not live on Linux.