I contacted O2 yesterday as i am currently on Vodafone and my contract is due to expire on 15th July. I have requested a PAC code and wanted to know if i would be able to get an iPhone on Launch day as i would still technically be in another contract. Here is the response i received (possible interesting bits in bold) Hello Mark, Thanks for emailing us about the new iPhone 3G. You can downgrade your tariff one step down from your current tariff after completing nine months of your contract. You can get the iPhone 3G on 11 July 2008. To use your iPhone 3G on a Pay Monthly contract, please follow the steps below to activate your iPhone 3G through the 'Lite Activation' via iTunes on 15 July 2008: 1. You'll need to connect your iPhone 3G to your PC or Mac (Macintosh) via a data cable and then open iTunes on your PC or Mac. 2. You'll then need to activate your iPhone 3G via iTunes. 3. You'll need to select the 'Existing Customer' radio button and then select the 'Keep Number' option. 4. You'll then need to enter your mobile number. 5. You'll be sent a PIN (Personal Identification Number) to confirm that you're the account owner. 6. You'll then need to enter this PIN in the relevant field. 7. You'll then be sent to last screen of activation (bypassing portal/iTunes account creation, tariff selection, terms and conditions). 8. Your iPhone 3G will now synchronise with iTunes and it'll be activated. The iPhone 3G will go on sale on 11 July 2008 from 8:02am in selected O2, Apple and Carphone Warehouse stores. All iPhone stock is being sold on a first come, first served basis. All Apple stores and the majority of O2 and Carphone Warehouse stores will open at 8:02am but in some cases, due to restrictions on access etc., stores will adopt standard trading times. The nearest O2 store at your location is: O2 Unit 40, West Quay Shopping Centre, Southampton, H Southampton - West Quay SO14 7EG United Kingdom. If this store location doesn't suit you, you can find out another O2 store by calling 0800 224 477 or by clicking on the link below: http://www.webmap.o2.co.uk/interfaces/retail/ Calls to 0800 224 477 are free of charge from O2 Pay Monthly phones and are charged at the rate of 20p including VAT (Value Added Tax) per minute from other mobiles. Calls from a fixed line are charged at your telephone providers' published rates. They're available: - Monday to Saturday 9am to 5:30pm - Sundays 11am to 4pm. I hope you find this information useful and many thanks for your keen interest in the iPhone 3G. Please visit our website using the link www.o2.co.uk/iphone for the most up to date information on iPhone. Important - When you email us please provide: your date of birth, postcode and mobile number as it helps us answer your query faster. Kind regards, Vishal Kharbanda O2 Customer Service. What do you all think? Are we going to be able to walk out of an Apple, CPW or O2 store on friday with an un-activated iPhone? or am i reading this response wrong?