*looks bemused* and says "so what?"
I can't understand why o2 would do this. If someone walks into an o2 shop on July 11th and says they want to buy a 3G iPhone, will the shop assistant ask if they pre-registered or not? If not will they walk out empty handed? It's different to reserving something, so why bother closing pre-registrations? I reckon it was all just a way of getting a rough idea of how many might sell in the first few weeks.
o2 are totally handling this launch BADLY. One week to go and we are all still in the dark. Nice one.
Harvesting email addresses and mobile numbers so they can spam them in 2 months time to get rid of inventory?