I'd quite happily go payg (pay as you go) for data usage if the companies finally realise that paying anything upto £1 per megabyte is too much. Even payg broadband only charges about £1 per gigabyte. It's unlikely after any initial happy grinning face stage of ownership that I would be using my mobile phone to browse on a regular basis, I hardly use it on the phone I have now and I have a lot of data thrown in for free as is.