I think it is ugly as hell!
Compare it to other countries and I think it's horrid. The
Germans have a great Merc, the
British have a Jaguar, the
Japanese Emperor has a limo that looks much better than "The Beast"!
They still manage to have armour, bullet-proof glass, internal oxygen systems etc. I'm particularly jealous of the UK PM's 1200 Watt B&W 7.1 surround sound system in his car!
It's obviously very subjective, but I don't like the big boxy limo, I much prefer the more sleek cars of the British and Germans above.