So no good deed goes unpunished. It may have made logistical and profitable sense for them to be able to do it with some shipments but not all. Would you prefer they delay to the promised service for the orders they could get to customers early, if they can't do it for everybody?
Instead of picking random people to get early delivery why not base it on how close to Kentucky they are? or how about Which model? 6+ 128GB users spent the most, or how about Long time Apple users? Reward them for loyalty?
Anything would have made better sense than random people in CA and elsewhere getting their phone 2-3 days before the rest of us 9/25ers.