Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.
Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..
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Compare it to a Patek Philippe, Rolex or even Maurice Lacroix packaging. You will see the desired similarity I guess they're trying to create.
The bigger and more eyecatching the packagings are designed, the less exclusive the manufactorer typically is regarded.
Nevertheless, I quite like the packaging.