We've heard ad infinitum about all the failings of the iPad No Flash No Keyboard No PC OS No E-Ink No Camera No "Multitasking" No Cure For Cancer So what about the competition (that actually exists)? I'll start. I bought my wife a Kindle DX back in October for her birthday. She kept it for two weeks and returned it for a refund. Why? E-Ink not that great. Text was sharp but the background was greenish gray. Not paper like at all to us. Klunky size because of the clumsy keyboard at the bottom One trick pony. You can read a book. Or you can read a book. Or you can read a book. No backlight. Amazon books have some room for improvement. No page numbers and no contents or index. You can't tell where you are in the damned book. The OS. Navigation is sequential stepping through menus by pushing buttons. Really? The price! People are whining about a $499 iPad. The Kindle DX is 10 bucks less and has a single purpose. No flash No camera No multitasking Also, who the hell actually reads outside in the sun? I've tried it a few times at the beach or lounging beside our pool but I find it annoying even with a traditional book. Too much light makes it a PITB for me. On the other hand, how many people will hop in bed with a book for an hour or so before shutting your eyes for the night? I do. My wife does. Our 12 year old does. Our 18 year old does. One thing that really disappointed my wife was the Kindle's lack of backlighting. She likes to read in bed but doesn't want the lights on. Well actually, she objects to the lights when I read in bed. With Kindle, you either need to have a bed lamp on or buy some kludgy clip-on book light. When she realized there was no backlighting she got a look on her face like a kid who got clothes for Christmas. It was funny. Oh well, that's my take on the competition. We ordered the 64GB WiFi iPad and we think it looks like a bargain on paper (pun intended).